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FanDuel (pokerstars.fr) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, Other brands, in the 93rd percentile of 25619 Media & Entertainment brands.
FanDuel is a US-based gaming and betting platform founded in 2009 and headquartered in New York City. It offers prediction markets nationwide, along with sports betting, casino games, and daily fantasy sports in select states. Originally known as a web-based fantasy sports game, FanDuel has expanded into a broader gaming platform targeting sports fans and casino enthusiasts across the United States, combining multiple gaming formats into a single platform with promotions and responsible gaming tools.
| Brand Name | FanDuel |
|---|---|
| Domain | pokerstars.fr |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 2009 |
| Headquarters | New York City |
| Main Competitors | DraftKings (92/100), BetMGM (85/100), Caesars Sportsbook (92/100), BetRivers (73/100), ESPN BET (52/100), Fanatics Sportsbook (87/100), PointsBet (79/100), Bovada (80/100) |
Moz Domain Authority 53/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #174,161 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
FanDuel has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "FanDuel brings Prediction Markets to all 50 states, along with Daily Fantasy, Sports Betting, and Casino available in select states. Sign up today." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 7 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FanDuel's main competitors in Media & Entertainment: DraftKings (92/100), BetMGM (85/100), Caesars Sportsbook (92/100), BetRivers (73/100), ESPN BET (52/100).
Sources: Brand Analyzer scan
FanDuel has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 58, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FanDuel official site
FanDuel was founded in 2009. FanDuel operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FanDuel is headquartered in New York City. FanDuel operates in the Media & Entertainment category.
Sources: Wikidata
FanDuel offers prediction markets available in all 50 states, as well as sports betting, casino games, and daily fantasy sports in states where these are legally available. These products allow users to engage in various forms of betting and gaming activities related to sports and other events.
Sources: FanDuel official site
FanDuel scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: FanDuel official site
FanDuel is a US-based gaming platform, founded in 2009 and headquartered in New York City, that offers prediction markets, sports betting, casino games, and daily fantasy sports. It began as a web-based fantasy sports game and has since expanded into a multi-product gaming platform available across the United States, with certain offerings limited to select states due to regulatory requirements.
Sources: FanDuel official site
FanDuel provides prediction markets available in all 50 states, along with sports betting, casino games, and daily fantasy sports in states where these are legally permitted. The platform allows users to participate in fantasy sports contests, place sports bets, play casino games, and engage in prediction market activities, all accessible through a single platform.
Sources: FanDuel official site
FanDuel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FanDuel official site
FanDuel is known for being a web-based fantasy sports game and for pioneering daily fantasy sports contests. It has since become known as a broader gaming platform offering sports betting, casino games, and prediction markets alongside its original fantasy sports offerings, positioning itself as an all-in-one destination for sports fans and gamers in the United States.
Sources: FanDuel official site
FanDuel is used by sports fans, casino enthusiasts, and daily fantasy sports players across the United States who are looking for betting and gaming experiences. Its user base spans individuals interested in prediction markets, sports betting, casino gaming, and fantasy sports contests.
Sources: FanDuel official site
FanDuel scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FanDuel has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #174,161 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FanDuel: PokerGO (87/100), Podimo (87/100), PopCap Studios (87/100), Portfolio.hu (87/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.