Gewinnen & Gutes tun
Postcode Lotterie (postcode-lotterie.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Non-profit brands, in the 47th percentile of 34650 Other brands.
Postcode Lotterie (postcode-lotterie.de) is a German lottery founded in 2016 that links ticket purchases to a participant's postal code, offering daily chances to win with every seventh ticket winning. Part of the proceeds support charitable and social projects, combining gaming with philanthropy. The lottery states it is TÜV-certified and positions itself as a trustworthy alternative in the German lottery market. It targets adults in Germany interested in regular winning opportunities who also wish to contribute to social causes.
| Brand Name | Postcode Lotterie |
|---|---|
| Domain | postcode-lotterie.de |
| Industry | Other, Non-profit |
| Founded | 2016 |
| Main Competitors | Deutsche Fernsehlotterie (62/100), Aktion Mensch Lotterie (77/100), LOTTO 6aus49 (Deutscher Lotto- und Totoblock) (79/100), SKL Lotterie (75/100), Nederlandse Postcode Loterij, People's Postcode Lottery (83/100), Svenska PostkodLotteriet |
Moz Domain Authority 39/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #68,102 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Entdecke die Postcode Lotterie und gewinne mit deiner Postleitzahl: Gewinnen & Gutes tun✔️ Jedes 7. Los gewinnt✔️100% seriös✔️TÜV geprüft✔️" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Postcode Lotterie?", Claude could identify the brand as of October 2026. Postcode Lotterie is the German branch of the postcode lottery concept, a charity lottery where players are grouped by their postal code and winnings are shared among neighbors in the winning postcode, with a portion of proceeds donated to social, environmental and cultural chari Best known for A neighborhood-based charity lottery where winners' postcode neighbors also receive prizes, with profits funding charitable causes.
When asked "Best brands similar to Postcode Lotterie?", Claude would recommend Postcode Lotterie as of October 2026. It's a recognizable example of the postcode lottery model used across Europe, so it fits naturally if someone asks about charity lotteries or similar brands like the Dutch or UK Postcode Lottery.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Postcode Lotterie's main competitors in Other: Deutsche Fernsehlotterie (62/100), Aktion Mensch Lotterie (77/100), LOTTO 6aus49 (Deutscher Lotto- und Totoblock) (79/100), SKL Lotterie (75/100), People's Postcode Lottery (83/100).
Sources: Brand Analyzer scan
Postcode Lotterie has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 46, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Postcode Lotterie official site
Postcode Lotterie was founded in 2016. Postcode Lotterie operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Postcode Lotterie scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Postcode Lotterie official site
Postcode Lotterie is a German lottery, founded in 2016, that ties participation to a player's postal code and offers daily, guaranteed winning chances, with every seventh ticket winning a prize. It describes itself as TÜV-certified and 100% legitimate.
Sources: Postcode Lotterie official site
Postcode Lotterie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Postcode Lotterie official site
Postcode Lotterie offers a recurring lottery product in which tickets are tied to participants' postal codes, giving them daily chances to win prizes, with every seventh ticket guaranteed to win. A portion of the revenue is directed toward charitable and social projects.
Sources: Postcode Lotterie official site
Postcode Lotterie operates a recurring lottery in which tickets are linked to participants' postal codes. It runs regular draws where every seventh ticket wins, and it allocates part of its revenue to charitable and social projects, combining gaming with philanthropic support.
Sources: Postcode Lotterie official site
Postcode Lotterie is known for linking lottery participation to postal codes, guaranteeing that every seventh ticket wins, and for being TÜV-tested, which it uses to emphasize its credibility. It is also known for donating part of its proceeds to charitable and social causes.
Sources: Postcode Lotterie official site
Postcode Lotterie is used by adults in Germany who are interested in lotteries, want regular chances to win, and also wish to support social and charitable projects through their participation.
Sources: Postcode Lotterie official site
Postcode Lotterie scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Postcode Lotterie has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #68,102 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Postcode Lotterie from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Postcode Lotterie: Parish of Old St Pancras (73/100), Posidonia (73/100), Powerlift Dumbwaiters (73/100), PP Systems (73/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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