Mobile, Casa, Internet e Smartphone
PosteMobile (postemobile.it) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, Technology brands, in the 26th percentile of 1103 Telecommunications brands.
PosteMobile is an Italian telephone operator and telecommunications brand owned by Postepay, part of the Poste Italiane group. Founded in 2007 and headquartered in Rome, it provides mobile, home internet, and voice services to consumers across Italy. The company markets tariff plans, 4G internet offers, and smartphone deals, positioning itself as a trustworthy and affordable alternative backed by the reputation of Poste Italiane, targeting everyday Italian consumers and families seeking reliable telecom solutions.
| Brand Name | PosteMobile |
|---|---|
| Domain | postemobile.it |
| Industry | Telecommunications, Technology |
| Founded | 2007 |
| Headquarters | Rome |
| Parent Company / Owner | Postepay |
| Main Competitors | TIM (89/100), Vodafone Italia (89/100), WindTre (89/100), Iliad Italia (88/100), Fastweb (83/100), ho Mobile (77/100), Kena Mobile |
Moz Domain Authority 46/100 vs category average 46 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #508,797 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
PosteMobile has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Scopri le offerte telefoniche che PosteMobile ha pensato per te! Offerte tariffarie mobili e per la casa, promozioni per navigare in internet alla velocità del 4G e smartphone." (Meta description: 28 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is PosteMobile?", Claude could identify the brand as of August 2026. PosteMobile is an Italian mobile virtual network operator (MVNO) owned by Poste Italiane, the national postal service, offering mobile phone and data plans that leverage the postal network's retail presence. Best known for Being Poste Italiane's mobile phone brand, sold through post offices across Italy.
When asked "Best brands similar to PosteMobile?", Claude would recommend PosteMobile as of August 2026. It's a well-known budget-friendly MVNO option in Italy, especially notable for its integration with postal services and wide retail accessibility.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PosteMobile's main competitors in Telecommunications: TIM (89/100), Vodafone Italia (89/100), WindTre (89/100), Iliad Italia (88/100), Fastweb (83/100).
Sources: Brand Analyzer scan
PosteMobile offers mobile phone plans, home internet services, and voice telecommunications packages. Its offerings include 4G data plans, smartphone deals, and promotional tariff packages designed for both individual consumers and families in Italy.
Sources: PosteMobile official site
PosteMobile is an Italian telephone operator and telecommunications brand owned by Postepay, part of the Poste Italiane group. Founded in 2007 and headquartered in Rome, it offers mobile, home internet, and voice telecommunications services to consumers throughout Italy.
Sources: PosteMobile official site
PosteMobile has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 19, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PosteMobile official site
PosteMobile was founded in 2007. PosteMobile operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
PosteMobile is headquartered in Rome. PosteMobile operates in the Telecommunications category.
Sources: Wikidata
PosteMobile provides mobile telephone, home internet, and voice communication services. It offers tariff plans for calls, texts, and data, along with 4G internet connectivity and smartphone deals, catering to everyday consumer telecommunications needs in Italy.
Sources: PosteMobile official site
PosteMobile scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PosteMobile official site
PosteMobile can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PosteMobile official site
PosteMobile is known for being the telecom arm of Poste Italiane, leveraging the trusted postal service brand to offer affordable mobile and internet plans. It is also recognized for cashback rewards on unused data as part of its offers.
Sources: PosteMobile official site
PosteMobile is owned by or part of Postepay. PosteMobile operates in the Telecommunications category.
Sources: Wikidata
PosteMobile is used by Italian consumers and families looking for affordable, flexible mobile, internet, and home telecommunications plans, often those who value the trust and reliability associated with the Poste Italiane brand.
Sources: PosteMobile official site
PosteMobile scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PosteMobile has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #508,797 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PosteMobile from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PosteMobile: Pinnacle ICT (71/100), NT (บริษัท โทรคมนาคมแห่งชาติ จำกัด (มหาชน)) (71/100), Power Solutions, LLC (71/100), Shabodi NetAware (71/100).
A step up - brands to learn from: WirtualneMedia.pl (81/100), weavix (81/100).
Category leader: GoTo (97/100).
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