Collaborative Learning by Enterprising
Universitas Prasetiya Mulya (prasetiyamulya.ac.id) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 69th percentile of 36415 Education brands.
Universitas Prasetiya Mulya is a private Indonesian university founded in 1982, operating campuses in BSD and Cilandak. It offers programs through its School of Business and Economics, School of STEM, and School of Law and International Studies. The university emphasizes a collaborative, enterprising learning model that combines business knowledge with engineering, science, and legal studies to prepare students for practical application in industry and business.
| Brand Name | Universitas Prasetiya Mulya |
|---|---|
| Domain | prasetiyamulya.ac.id |
| Industry | Education |
| Founded | 1982 |
| Headquarters | BSD & Cilandak, Indonesia |
| Main Competitors | Universitas Indonesia (58/100), Institut Teknologi Bandung (76/100), BINUS University (83/100), Universitas Pelita Harapan (82/100), Universitas Gadjah Mada (86/100), President University (72/100) |
Moz Domain Authority 37/100 vs category average 45 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #563,911 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Universitas Prasetiya Mulya - A Collaborative Learning by Enterprising | School of Business and Economics | School of STEM | School of Law and International Studies. BSD & Cila…" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Prasetiya Mulya?", Claude could identify the brand as of November 2026. Universitas Prasetiya Mulya is a private university in Indonesia, based in the Greater Jakarta area (with campuses including BSD City and Cilandak), known for its strong focus on business, economics, and entrepreneurship education, often linked to its founding by a group of Indon Best known for Its business and entrepreneurship-focused programs, especially its business school heritage and ties to Indonesia's business community.
When asked "Best brands similar to Universitas Prasetiya Mulya?", Claude would recommend Universitas Prasetiya Mulya as of November 2026. It's a well-regarded private university in Indonesia, particularly for business and management education, so it would come up naturally when discussing top Indonesian business schools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Prasetiya Mulya's main competitors in Education: Universitas Indonesia (58/100), Institut Teknologi Bandung (76/100), BINUS University (83/100), Universitas Pelita Harapan (82/100), Universitas Gadjah Mada (86/100).
Sources: Brand Analyzer scan
Universitas Prasetiya Mulya has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 51, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Prasetiya Mulya was founded in 1982. Universitas Prasetiya Mulya operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Prasetiya Mulya offers undergraduate, graduate, and doctoral degree programs through its School of Business and Economics, School of STEM, and School of Law and International Studies, located at its BSD and Cilandak campuses in Indonesia.
Universitas Prasetiya Mulya scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Universitas Prasetiya Mulya is a private university in Indonesia, founded in 1982, with campuses in BSD and Cilandak. It comprises a School of Business and Economics, a School of STEM, and a School of Law and International Studies, offering undergraduate, graduate, and doctoral programs.
Universitas Prasetiya Mulya can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Universitas Prasetiya Mulya is known for its focus on business education integrated with STEM and law, and for promoting a collaborative, enterprising learning model that links academic theory to practical business and industry application in Indonesia.
The university serves prospective undergraduate, graduate, and doctoral students in Indonesia who are interested in business, STEM, law, or international studies education with an emphasis on industry relevance.
Universitas Prasetiya Mulya scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Prasetiya Mulya has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (51/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #563,911 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Prasetiya Mulya from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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