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PRO ASYL (proasyl.de) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 50th percentile of 16142 Non-profit brands.
PRO ASYL is a German non-profit organization founded in 1986 and headquartered in Frankfurt. It advocates for the rights of refugees and migrants in Germany and across Europe, combining legal expertise, political lobbying, and public campaigns. The organization aims to protect individual rights within the asylum system and highlight shortcomings in asylum policy, positioning itself as a leading independent human rights organization in Germany.
| Brand Name | PRO ASYL |
|---|---|
| Domain | proasyl.de |
| Industry | Non-profit, Government |
| Founded | 1986 |
| Headquarters | Frankfurt |
| Main Competitors | Amnesty International (81/100), Diakonie Deutschland (70/100), Caritas (79/100), Deutsches Rotes Kreuz (75/100), SOS Humanity (82/100), Sea-Watch (87/100), UNHCR (83/100) |
Moz Domain Authority 59/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #130,559 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "PRO ASYL setzt sich in Deutschland und Europa für die Rechte von Flüchtlingen und Migranten ein." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost, Vue.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PRO ASYL?", Claude could identify the brand as of October 2026. PRO ASYL is a German non-profit organization that advocates for the rights of refugees and asylum seekers, working on legal, political, and humanitarian levels to improve asylum policy in Germany and Europe. Best known for Being one of Germany's leading refugee rights and asylum advocacy organizations.
When asked "Best brands similar to PRO ASYL?", Claude would recommend PRO ASYL as of October 2026. It's a well-established and respected voice in German refugee rights advocacy, so it would naturally come up alongside similar human rights and migration-focused NGOs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PRO ASYL's main competitors in Non-profit: Amnesty International (81/100), Diakonie Deutschland (70/100), Caritas (79/100), Deutsches Rotes Kreuz (75/100), SOS Humanity (82/100).
Sources: Brand Analyzer scan
PRO ASYL is a German non-profit human rights organization, founded in 1986 and based in Frankfurt, that advocates for the rights of refugees and migrants in Germany and across Europe.
Sources: PRO ASYL official site
PRO ASYL has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 53, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PRO ASYL official site
PRO ASYL was founded in 1986. PRO ASYL operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
PRO ASYL is headquartered in Frankfurt. PRO ASYL operates in the Non-profit category.
Sources: Wikidata
PRO ASYL works to protect the individual rights of refugees and migrants by combining legal expertise, political lobbying, and public awareness campaigns. It monitors and highlights shortcomings in the asylum system and pushes for policy change at both the national German and European levels.
Sources: PRO ASYL official site
PRO ASYL offers advocacy services including legal expertise on asylum law, political lobbying aimed at policymakers, and public awareness campaigns designed to protect refugee and migrant rights and expose problems in the asylum system.
Sources: PRO ASYL official site
PRO ASYL scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: PRO ASYL official site
PRO ASYL is known for its advocacy work on behalf of refugees and migrants in Germany and Europe, including legal support, political lobbying, and public campaigns that draw attention to issues within the asylum system.
Sources: PRO ASYL official site
PRO ASYL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PRO ASYL official site
The organization's work serves refugees and migrants directly, while its broader audience includes supporters and donors, political decision-makers, and the general public interested in human rights and refugee protection issues.
Sources: PRO ASYL official site
PRO ASYL scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PRO ASYL has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #130,559 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify PRO ASYL from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PRO ASYL: Prisoners' Education Trust (76/100), Pride At Work (76/100), Probably Good (76/100), Project Renewal (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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