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Pro Infirmis (proinfirmis.ch) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, in the 26th percentile of 25560 Non-profit brands.
Pro Infirmis is a Swiss non-profit organization founded in 1920 that provides nationwide counseling and support services for people with disabilities and their families. It positions itself as a leading Swiss expert organization in this field, aiming to promote self-determination and social inclusion for people with disabilities. The organization offers advice, guidance, and local services across Switzerland, addressing the needs of individuals with disabilities and their relatives.
| Brand Name | Pro Infirmis |
|---|---|
| Domain | proinfirmis.ch |
| Industry | Non-profit, Healthcare |
| Founded | 1920 |
| Main Competitors | Procap (70/100), insieme Schweiz (73/100), Agile.ch (71/100), Pro Senectute, Schweizer Paraplegiker-Vereinigung (70/100) |
Ranked #328,581 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Pro Infirmis berät und unterstützt Menschen mit Behinderungen und ihre Angehörigen in der ganzen Schweiz. Finden Sie Beratung und Angebote in Ihrer Nähe." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Pro Infirmis?", Claude could identify the brand as of November 2026. Pro Infirmis is a Swiss non-profit organization that supports people with disabilities, offering counseling, advocacy, and practical assistance to help them lead self-determined lives and participate fully in society. Best known for Being Switzerland's leading organization advocating for and supporting people with disabilities.
When asked "Best brands similar to Pro Infirmis?", Claude would recommend Pro Infirmis as of November 2026. It's a well-established and widely recognized Swiss disability advocacy organization, so it would naturally come up when discussing similar non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pro Infirmis's main competitors in Non-profit: Procap (70/100), insieme Schweiz (73/100), Agile.ch (71/100), Schweizer Paraplegiker-Vereinigung (70/100).
Sources: Brand Analyzer scan
Pro Infirmis offers counseling and support services for people with disabilities and their families, including guidance on navigating daily challenges and connecting individuals with local resources and programs across Switzerland.
Sources: Pro Infirmis official site
Pro Infirmis is a Swiss disability rights and support organization, founded in 1920, that provides counseling and assistance to people with disabilities and their families throughout Switzerland.
Sources: Pro Infirmis official site
Pro Infirmis has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 8, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pro Infirmis official site
Pro Infirmis was founded in 1920. Pro Infirmis operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pro Infirmis provides nationwide counseling, guidance, and support services for people with disabilities and their relatives, helping them navigate daily life, access resources, and participate in society. It advocates for the self-determination and inclusion of people with disabilities.
Sources: Pro Infirmis official site
Pro Infirmis scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Pro Infirmis official site
Pro Infirmis is used by people with disabilities and their family members throughout Switzerland who seek counseling, support, and resources related to disability.
Sources: Pro Infirmis official site
Pro Infirmis is known for being a leading Swiss organization dedicated to counseling and supporting people with disabilities, promoting their self-determination and social inclusion across the country.
Sources: Pro Infirmis official site
Pro Infirmis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pro Infirmis official site
Pro Infirmis scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pro Infirmis has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (8/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #328,581 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pro Infirmis from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pro Infirmis: Procap (70/100), Princeton Friends School (70/100), Project Noah (70/100), Pro Natura (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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