Accelerating diversity and inclusion in tech
Project Include (projectinclude.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Technology brands, in the 33rd percentile of 23181 Non-profit brands.
Project Include is a U.S.-based non-profit organization focused on diversity and inclusion in the technology industry. It uses data and advocacy to help tech companies implement comprehensive, lasting D&I solutions that benefit all underrepresented groups. Its mission is to give everyone a fair chance to succeed in tech, positioning itself as a community and research-driven advocate for equitable workplace practices across the sector. It primarily engages tech companies, executives, HR and diversity leaders, and underrepresented employees.
| Brand Name | Project Include |
|---|---|
| Domain | projectinclude.org |
| Industry | Non-profit, Technology |
| Main Competitors | Kapor Center (74/100), Paradigm (79/100), AnitaB.org (86/100), Code2040 (77/100), Lean In (88/100) |
Moz Domain Authority 56/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,313,680 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Project Include is our community for building meaningful, enduring diversity and inclusion into tech companies." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Project Include?", Claude could identify the brand as of October 2026. Project Include is a nonprofit founded in 2017 by Ellen Pao and other tech industry women to accelerate diversity and inclusion efforts in the tech industry, offering research, recommendations, and resources for startups and companies. Best known for Being co-founded by Ellen Pao to provide data-driven diversity and inclusion guidance for tech companies.
When asked "Best brands similar to Project Include?", Claude would recommend Project Include as of October 2026. It's a recognized name in the tech diversity and inclusion space with notable founders and practical resources for companies trying to improve workplace inclusion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Project Include's main competitors in Non-profit: Kapor Center (74/100), Paradigm (79/100), AnitaB.org (86/100), Code2040 (77/100), Lean In (88/100).
Sources: Brand Analyzer scan
Project Include is a non-profit organization dedicated to building meaningful and enduring diversity and inclusion practices within tech companies. It operates as a community and research-driven advocacy group, aiming to give everyone a fair chance to succeed in the technology industry.
Sources: Project Include official site
Project Include has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Project Include official site
Project Include uses data and advocacy to help tech companies design and implement comprehensive diversity and inclusion solutions. It works with tech companies, executives, and HR or diversity leaders to promote equitable practices that benefit all underrepresented groups in the industry.
Sources: Project Include official site
Project Include scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Project Include official site
Project Include can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Project Include official site
Project Include is known for its data-driven, non-profit approach to advancing diversity and inclusion in the tech industry, advocating for comprehensive and equitable solutions rather than isolated or superficial initiatives.
Sources: Project Include official site
Project Include's resources and advocacy are used by tech companies, CEOs, HR and diversity leaders, and underrepresented employees within the tech industry who seek fair and equitable career opportunities.
Sources: Project Include official site
Project Include scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Project Include has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,313,680 (Tranco), a Moz Domain Authority of 56/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Project Include from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Project Include: Project Healing Waters (72/100), Project ALERT (72/100), Protein Industries Canada (72/100), Pacific Southwest Conference (PSWC) (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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