Крупнейшее рейтинговое агентство России
Raexpert (raexpert.ru) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, in the 86th percentile of 17420 Finance brands.
Raexpert (Эксперт РА) is a Russian rating agency founded in 1997, accredited by the Bank of Russia. It is described as the oldest and largest rating agency in Russia, providing credit ratings and analytical research for the financial market. Its stated mission is to deliver reliable, objective credit ratings and analytics to participants in the Russian financial sector, serving financial institutions, corporations, investors, and government bodies that require independent creditworthiness assessments.
| Brand Name | Raexpert |
|---|---|
| Domain | raexpert.ru |
| Industry | Finance |
| Founded | 1997 |
| Main Competitors | ACRA (Analytical Credit Rating Agency) (52/100), NKR (National Credit Ratings) (75/100), NRA (National Rating Agency) (76/100), Moody's (86/100), S&P Global Ratings (70/100), Fitch Ratings (85/100) |
Moz Domain Authority 59/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #115,307 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Рейтинговое агентство, аккредитованное Банком России. Основано в 1997 году и на сегодняшний день является старейшим и крупнейшим российским рейтинговым агентством" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Raexpert?", Claude could identify the brand as of October 2026. RAEX (formerly known as Expert RA) is a major Russian rating agency that provides credit ratings, rankings, and research on banks, companies, and regions in Russia and the CIS. Best known for Being one of Russia's leading credit rating agencies and publisher of well known business rankings like the RAEX-600 list of largest Russian companies.
When asked "Best brands similar to Raexpert?", Claude would recommend Raexpert as of October 2026. It's a well established name in Russian financial markets and would naturally come up alongside other domestic rating agencies like ACRA or NKR.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Raexpert's main competitors in Finance: ACRA (Analytical Credit Rating Agency) (52/100), NKR (National Credit Ratings) (75/100), NRA (National Rating Agency) (76/100), Moody's (86/100), S&P Global Ratings (70/100).
Sources: Brand Analyzer scan
Raexpert (Эксперт РА) is a Russian credit rating agency founded in 1997 and accredited by the Bank of Russia. It is described as the oldest and largest rating agency operating in the Russian market, specializing in credit risk assessment and financial analytics.
Sources: Raexpert official site
Raexpert has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 46, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Raexpert official site
Raexpert assigns credit ratings and provides analytical research to participants in the Russian financial market. It evaluates the creditworthiness of financial institutions, corporations, and other market participants, and supplies market analytics to investors and regulators.
Sources: Raexpert official site
Raexpert scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Raexpert official site
Raexpert is known for being the oldest and largest rating agency in Russia, with over 25 years of experience in credit risk analysis, and for its accreditation by the Bank of Russia, which positions it as a benchmark for reliability in the domestic rating services market.
Sources: Raexpert official site
Raexpert can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Raexpert official site
Raexpert offers credit ratings and analytical research products aimed at assessing the creditworthiness of financial institutions, corporations, and other market participants in Russia. These services are used to inform investment and regulatory decisions within the financial market.
Sources: Raexpert official site
Raexpert's services are used by financial institutions, corporations, investors, and government structures that need independent assessments of creditworthiness and market analytics within the Russian financial system.
Sources: Raexpert official site
Raexpert scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Raexpert has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #115,307 (Tranco), a Moz Domain Authority of 59/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Raexpert from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Raexpert: Quiet Light (83/100), Quidco (83/100), RAFI Indices (83/100), Rates.ca (83/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
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