Надежные рейтинги для устойчивого развития
Ra-national (ra-national.ru) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Government brands, in the 51st percentile of 17419 Finance brands.
Ra-national (НРА, Национальное Рейтинговое Агентство) is a Russian rating agency that assigns credit ratings, non-credit reliability and service quality ratings, and ESG ratings, and performs verification of compliance with sustainable development principles and standards. It is included in the Register of Rating Agencies of the Bank of Russia, and its credit ratings are recognized by the Russian Government, the Bank of Russia, and major national exchanges. Its clients include companies, financial institutions, bond issuers, Russian regions, and government structures seeking independent assessments of creditworthiness, service quality, and sustainability performance.
| Brand Name | Ra-national |
|---|---|
| Domain | ra-national.ru |
| Industry | Finance, Government |
| Main Competitors | Expert RA (83/100), ACRA (Analytical Credit Rating Agency) (52/100), NKR (National Credit Ratings) (75/100), Moody's (86/100), S&P Global Ratings (70/100), Fitch Ratings (85/100) |
Moz Domain Authority 41/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "НРА присваивает кредитные рейтинги, некредитные рейтинги надежности и качества услуг, ESG-рейтинги, а также проводит верификацию на соответствие принципам и стандартам в сфере усто…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost, React.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ra-national?", Claude could not identify the brand as of October 2026. I don't recognize Ra-national (ra-national.ru) as a specific company; it may be a small or regional Russian finance-related business with limited visibility in my training data.
When asked "Best brands similar to Ra-national?", Claude would not surface Ra-national as of October 2026. I can't recommend a company I don't have verified information about, since I'd risk giving inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ra-national's main competitors in Finance: Expert RA (83/100), ACRA (Analytical Credit Rating Agency) (52/100), NKR (National Credit Ratings) (75/100), Moody's (86/100), S&P Global Ratings (70/100).
Sources: Brand Analyzer scan
НРА offers credit ratings, non-credit ratings assessing reliability and quality of services, ESG ratings evaluating environmental, social, and governance performance, and verification services confirming compliance with sustainable development principles and standards.
Sources: Ra-national official site
Ra-national has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 41, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ra-national official site
НРА assigns credit ratings to companies, financial institutions, bond issuers, and regions; issues non-credit ratings assessing reliability and quality of services; assigns ESG ratings evaluating environmental, social, and governance performance; and conducts verification of compliance with sustainable development principles and standards for organizations and projects.
Sources: Ra-national official site
Ra-national scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ra-national official site
Ra-national is the website of НРА (National Rating Agency), a Russian rating agency included in the Register of Rating Agencies of the Bank of Russia. It assigns credit ratings, non-credit ratings of reliability and service quality, and ESG ratings, and performs verification of compliance with sustainable development principles and standards.
Sources: Ra-national official site
According to the provided facts, НРА's credibility is supported by its official inclusion in the Register of Rating Agencies of the Bank of Russia, and its credit ratings are recognized by the Russian Government, the Bank of Russia, and major national exchanges, indicating formal regulatory recognition and acceptance within the Russian financial system.
Sources: Ra-national official site
Ra-national can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ra-national official site
НРА's services are used by companies, financial institutions, bond issuers, Russian regions, and government structures that require independent assessment of creditworthiness, service quality, and adherence to sustainable development and ESG standards.
Sources: Ra-national official site
НРА is known for being an officially registered rating agency in Russia, included in the Bank of Russia's Register of Rating Agencies, with credit ratings recognized by the Russian Government, the Bank of Russia, and leading national exchanges.
Sources: Ra-national official site
Ra-national scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ra-national has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 41/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Ra-national from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ra-national: Rainbolt & Co (76/100), Raiffeisen Bank (76/100), Rated (76/100), RBB Economics (76/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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