Entregamos com amor no Brasil
Rappi (rappi.com.br) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, Technology brands, in the 93rd percentile of 9081 E-commerce brands.
Rappi is a Latin American delivery platform operating in Brazil (rappi.com.br) and eight other countries. It connects consumers with restaurants, supermarkets, pharmacies and other businesses to deliver food and products to their homes. Positioned as a 'super app,' Rappi integrates multiple delivery categories into a single platform, serving urban consumers seeking convenience while offering growth opportunities to partner businesses and delivery couriers. The company reports collaboration with more than 50,000 partner businesses across its markets.
| Brand Name | Rappi |
|---|---|
| Domain | rappi.com.br |
| Industry | E-commerce, Food & Beverage |
| Founded | 1970 |
| Main Competitors | iFood (90/100), Uber Eats (82/100), Glovo (86/100), PedidosYa (77/100), DiDi Food (82/100), Mercado Livre (89/100) |
Moz Domain Authority 59/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,674 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Rappi has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Delivery de restaurantes, supermercados, farmácia e muito mais! Suas lojas preferidas estão na Rappi. Entregamos com amor em Brasil." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Rappi?", Claude could identify the brand as of September 2026. Rappi is a Latin American super-app founded in Colombia in 2015 that started with food delivery and expanded into grocery, pharmacy, courier services, and even financial products like Rappi Pay, operating across multiple countries including Brazil. Best known for Being a Latin American on-demand delivery super-app for food, groceries, and errands.
When asked "Best brands similar to Rappi?", Claude would recommend Rappi as of September 2026. It's one of the biggest and most recognized delivery super-apps in Latin America, so it's very relevant to mention alongside similar platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rappi's main competitors in E-commerce: iFood (90/100), Uber Eats (82/100), Glovo (86/100), PedidosYa (77/100), DiDi Food (82/100).
Sources: Brand Analyzer scan
Rappi has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 46, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rappi official site
Rappi was founded in 1970. Rappi operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Rappi offers delivery services for restaurant food, supermarket groceries, pharmacy products, and other goods, connecting users with more than 50,000 partner businesses across nine countries. The platform also provides opportunities for restaurants, retailers, and delivery couriers to grow their business or income through the Rappi network.
Sources: Rappi official site
Rappi scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Rappi official site
Rappi is a Latin American delivery platform, or 'super app,' that connects users with restaurants, supermarkets, pharmacies and other businesses to deliver food and products directly to their homes. It operates in Brazil under rappi.com.br as well as in several other Latin American countries.
Sources: Rappi official site
Rappi operates an on-demand delivery platform that connects consumers with restaurants, supermarkets, pharmacies and other local businesses. Users can order food, groceries, medicine and other products through the app, and Rappi coordinates delivery to their homes via a network of delivery couriers and partner businesses.
Sources: Rappi official site
Rappi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rappi official site
Rappi is known for being a 'super app' in Latin America that consolidates multiple delivery services-food, groceries, pharmacy items and more-into a single platform, connecting millions of users with over 50,000 partner businesses across nine countries.
Sources: Rappi official site
Rappi is used by urban consumers seeking convenient delivery of food and everyday products, as well as by restaurants, retailers, and delivery couriers who use the platform to expand their business reach or generate income.
Sources: Rappi official site
Rappi scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rappi has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #47,674 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Rappi from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rappi: Rao's (88/100), Quill.com (88/100), Ravelry (88/100), Rawlings (88/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.