Livros que conectam histórias e leitores
Editora Record (record.com.br) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, in the 84th percentile of 33897 Media & Entertainment brands.
Editora Record is a Brazilian publishing house founded in 1940 and headquartered in Rio de Janeiro. It publishes and distributes national and international literary works, including fiction, non-fiction, and titles connected to film and television adaptations. The company is regarded as one of Brazil's leading publishers, serving a broad readership across the country. It positions itself as a traditional and reliable name in the Brazilian literary and publishing market.
| Brand Name | Editora Record |
|---|---|
| Domain | record.com.br |
| Industry | Media & Entertainment, E-commerce |
| Founded | 1940 |
| Headquarters | Rio de Janeiro |
| Main Competitors | Companhia das Letras (85/100), Editora Rocco (75/100), Intrínseca (77/100), Editora Sextante (82/100), Globo Livros (69/100), Editora Planeta (81/100), Nova Fronteira |
Moz Domain Authority 63/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Editora Record appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Editora Record" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Editora Record?", Claude could identify the brand as of October 2026. Editora Record is one of Brazil's largest and oldest publishing houses, founded in 1942, known for publishing both Brazilian and international fiction and non-fiction, including major bestseller authors. Best known for Being one of Brazil's biggest and most traditional book publishers, publishing authors like Paulo Coelho.
When asked "Best brands similar to Editora Record?", Claude would recommend Editora Record as of October 2026. It's a major, long-established name in Brazilian publishing that would naturally come up when discussing top publishers in Brazil.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Editora Record's main competitors in Media & Entertainment: Companhia das Letras (85/100), Editora Rocco (75/100), Intrínseca (77/100), Editora Sextante (82/100), Globo Livros (69/100).
Sources: Brand Analyzer scan
Editora Record is a Brazilian publishing house founded in 1940 and headquartered in Rio de Janeiro. It is one of the country's leading publishers, specializing in literary works across fiction and non-fiction categories.
Sources: Editora Record official site
Editora Record has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 73, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Editora Record official site
Editora Record was founded in 1940. Editora Record operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Editora Record is headquartered in Rio de Janeiro. Editora Record operates in the Media & Entertainment category.
Sources: Wikidata
Editora Record publishes and distributes literary works, including novels, non-fiction, and titles by both Brazilian and international authors. It connects authors to a wide readership throughout Brazil, often releasing books tied to film and television adaptations.
Sources: Editora Record official site
Editora Record offers literary books spanning fiction, non-fiction, and titles connected to cultural adaptations such as films and series, catering to Brazilian readers of various ages and interests.
Sources: Editora Record official site
Editora Record scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Editora Record official site
Editora Record can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Editora Record official site
Editora Record is known for being one of Brazil's principal publishing houses, with a long history dating back to 1940 and a broad catalog of national and international literary titles, including works later adapted into films and series.
Sources: Editora Record official site
Editora Record's readership consists of Brazilian readers of all ages interested in literature, fiction, non-fiction, and cultural adaptations such as movies and series based on books.
Sources: Editora Record official site
Editora Record scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Editora Record has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 63/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Editora Record from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Editora Record: RecipeTin Eats (83/100), Recharge News (83/100), Red5 (83/100), Red Bull (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.