The Reilly Group Brand Score: 67/100 - Developing tier

Driving Public Affairs and Social Impact

The Reilly Group (reillygroupinc.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Marketing & Advertising brands, Government brands, in the 12th percentile of 13444 Non-profit brands.

AI Snapshot

The Reilly Group is a full-service public affairs and corporate social responsibility firm that creates, drives, and manages initiatives at the community, national, and international level. It serves public and private sector clients seeking to advance policies, products, or social initiatives that improve community health and well-being, combining engagement, evidence, and connections to help move the dial on critical issues.

Key facts about The Reilly Group
Brand NameThe Reilly Group
Domainreillygroupinc.com
IndustryNon-profit, Marketing & Advertising
Main CompetitorsEdelman (89/100), Burson (83/100), FleishmanHillard (76/100), Weber Shandwick (76/100), APCO Worldwide (86/100), Hill+Knowlton Strategies (78/100), Ketchum (84/100)

Evidence

Moz Domain Authority 10/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "The Reilly Group is a full-service public affairs and corporate social responsibility firm. We create, drive and manage solutions from concept to fully scaled initiatives at the co…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Squarespace.

Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know The Reilly Group?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is The Reilly Group?", Claude could not identify the brand as of October 2026. I don't genuinely recognize "The Reilly Group" at reillygroupinc.com as a specific non-profit organization, likely because it's a small or regionally-focused group without a strong web presence in my training data.

When asked "Best brands similar to The Reilly Group?", Claude would not surface The Reilly Group as of October 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.

People Also Ask About The Reilly Group

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are The Reilly Group's main competitors?

The Reilly Group's main competitors in Non-profit: Edelman (89/100), Burson (83/100), FleishmanHillard (76/100), Weber Shandwick (76/100), APCO Worldwide (86/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend The Reilly Group?

The Reilly Group scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: The Reilly Group official site

What is The Reilly Group?

The Reilly Group is a full-service public affairs and corporate social responsibility (CSR) firm. It works with both public and private sector clients to design, implement, and scale initiatives aimed at improving community health and well-being at local, national, and international levels.

Sources: The Reilly Group official site

How can The Reilly Group improve its AI discoverability?

The Reilly Group can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: The Reilly Group official site

What products or services does The Reilly Group offer?

The Reilly Group offers public affairs and corporate social responsibility services, including the creation, management, and scaling of initiatives addressing policies, products, or social programs. Its services span community-level to international-level engagement, with a focus on improving health and well-being outcomes for public and private sector clients.

Sources: The Reilly Group official site

Who uses The Reilly Group?

The Reilly Group is used by public and private sector organizations that seek to advance policies, products, or social initiatives aimed at improving community health and well-being. This includes government entities and private companies looking for public affairs and CSR expertise at the community, national, or international level.

Sources: The Reilly Group official site

Recommendations

AI visibility

The Reilly Group scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

The Reilly Group has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 10/100. In a live check (October 2026), Claude could not identify The Reilly Group from memory, confirming the gaps above.

Visibility - 0/100

Trust - 36/100

Recommendation likelihood - 42/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to The Reilly Group: Youngstown/Warren Regional Chamber (67/100), RecyClass (67/100), REScoop.eu (67/100), Right to the City (67/100).

A step up - brands to learn from: Zorgnet-Icuro (71/100), ZiyoNET (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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