De nummer één makelaar
REMAX (remax.nl) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 80th percentile of 14468 Real Estate brands.
REMAX is a real estate brokerage company founded in 1973 and headquartered in Denver. Operating in the Netherlands through remax.nl, it assists private individuals with buying and selling homes, combining local market expertise with an international network. REMAX also attracts entrepreneurs interested in pursuing a career in real estate brokerage. With more than 50 years of experience in the industry, REMAX positions itself as a leading brokerage combining local knowledge with global reach.
| Brand Name | REMAX |
|---|---|
| Domain | remax.nl |
| Industry | Real Estate |
| Founded | 1973 |
| Headquarters | Denver |
| Main Competitors | Century 21 (91/100), Keller Williams (82/100), Coldwell Banker (89/100), ERA Real Estate (80/100), Funda (88/100), Van Bruggen Makelaars |
Ranked #1,043,012 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
REMAX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Wil je je huis verkopen of ben je op zoek naar een aankoopmakelaar? Bezoek dan onze website." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, HubSpot.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is REMAX?", Claude could identify the brand as of November 2026. RE/MAX is a global real estate franchise brand, and remax.nl is its Dutch branch offering residential and commercial property buying, selling, and rental services through independent local agents. Best known for Its distinctive red, white, and blue balloon logo and being one of the largest real estate agent networks in the world, operating via a franchise model.
When asked "Best brands similar to REMAX?", Claude would recommend REMAX as of November 2026. RE/MAX is a well known, established international real estate brand with a strong presence in the Netherlands, so it's a natural fit when discussing major real estate agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
REMAX's main competitors in Real Estate: Century 21 (91/100), Keller Williams (82/100), Coldwell Banker (89/100), ERA Real Estate (80/100), Funda (88/100).
Sources: Brand Analyzer scan
REMAX has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 15, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: REMAX official site
REMAX was founded in 1973. REMAX operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
REMAX is headquartered in Denver. REMAX operates in the Real Estate category.
Sources: Wikidata
REMAX offers real estate brokerage services, including assistance with buying and selling residential properties, and opportunities for entrepreneurs to build a career as real estate agents within its network.
Sources: REMAX official site
REMAX scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: REMAX official site
REMAX is a real estate brokerage company founded in 1973 and headquartered in Denver, Colorado. It operates internationally, including in the Netherlands via remax.nl, assisting people with buying and selling homes.
Sources: REMAX official site
REMAX helps private individuals buy and sell homes, leveraging local market expertise combined with an international network of real estate professionals. It also offers opportunities for entrepreneurs interested in building a career in real estate brokerage.
Sources: REMAX official site
REMAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: REMAX official site
REMAX is used by private individuals looking to sell or buy a home, as well as by entrepreneurs interested in pursuing a career in real estate brokerage.
Sources: REMAX official site
REMAX is known for its long-standing presence in the real estate brokerage sector, with more than 50 years of experience, and for combining local market knowledge with a strong international network.
Sources: REMAX official site
REMAX scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
REMAX has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,043,012 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify REMAX from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to REMAX: REMAX Southern Africa (80/100), RE/MAX Türkiye (80/100), Renotec (80/100), RentHop (80/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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