Slovenia's leading news portal
Reporter (reporter.si) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 57th percentile of 25151 Media & Entertainment brands.
Reporter.si is a Slovenian news portal active since 2008. It provides news, political analysis, investigative reporting, exclusive interviews, and podcasts focused on current events and politics in Slovenia. The site is described as one of the most visited news portals in the country, positioning itself as an authoritative source for in-depth political coverage aimed at Slovenian readers interested in politics and investigative journalism.
| Brand Name | Reporter |
|---|---|
| Domain | reporter.si |
| Industry | Media & Entertainment |
| Founded | 2008 |
| Main Competitors | 24ur.com (82/100), Siol.net (90/100), RTV Slovenija, Delo (80/100), Dnevnik (76/100), Nova24TV |
Moz Domain Authority 41/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #165,174 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Portal reporter.si je eden najbolj obiskanih novičarskih portalov v Sloveniji, aktiven že od leta 2008." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Reporter?", Claude could identify the brand as of October 2026. Reporter is a Slovenian weekly news magazine known for investigative journalism and political reporting, often covering controversial and hard-hitting stories about Slovenian politics and public figures. Best known for investigative and politically charged journalism in Slovenia, often with a right-leaning editorial stance.
When asked "Best brands similar to Reporter?", Claude would recommend Reporter as of October 2026. It's a notable player in Slovenia's media landscape, so I'd mention it if someone asked about Slovenian news outlets or investigative magazines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reporter's main competitors in Media & Entertainment: 24ur.com (82/100), Siol.net (90/100), Delo (80/100), Dnevnik (76/100).
Sources: Brand Analyzer scan
Reporter has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reporter official site
Reporter.si offers news articles, political analysis, investigative reports, exclusive interviews, and podcasts.
Sources: Reporter official site
Reporter scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reporter official site
Reporter.si is a Slovenian news portal that has been active since 2008, focusing on news and political analysis.
Sources: Reporter official site
Reporter.si publishes news, political commentary, investigative reports, exclusive interviews, and podcasts covering current events in Slovenia.
Sources: Reporter official site
Reporter can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reporter official site
Reporter.si is used by Slovenian readers interested in politics, current events, and investigative news.
Sources: Reporter official site
It is known for in-depth political coverage, investigative journalism, and exclusive interviews, being one of the most visited news portals in Slovenia.
Sources: Reporter official site
Reporter scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reporter has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #165,174 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reporter from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reporter: Relapse Records (78/100), Reflex.cz (78/100), Republica (78/100), Resolume (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.