Countering digital threats to society
Reset Tech (reset.tech) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Technology brands, Government brands, in the 50th percentile of 16459 Non-profit brands.
Reset Tech is a public policy organisation that advocates for safer technology through research, policy analysis, advocacy, and funding. It aims to ensure that everyday technologies protect children, consumers, and public safety from digital harms. The organisation operates across the UK, Europe, Canada, and the United States, engaging policymakers, regulators, funders, and the public on issues related to technology's societal impact.
| Brand Name | Reset Tech |
|---|---|
| Domain | reset.tech |
| Industry | Non-profit, Technology |
| Main Competitors | Center for Humane Technology (78/100), Electronic Frontier Foundation (65/100), Access Now (91/100), 5Rights Foundation, Center for Countering Digital Hate (74/100), Common Sense Media (94/100), Mozilla Foundation (75/100) |
Moz Domain Authority 52/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #718,337 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Reset Tech is a public policy organisation advocating for technology that protects children, consumers, and public safety. We combine research, policy analysis, advocacy, and fundi…" (Meta description: 40 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Reset Tech?", Claude could identify the brand as of October 2026. Reset Tech (Reset) is a nonprofit focused on countering digital threats to democracy, working on issues like disinformation, online extremism, and tech policy through research and advocacy. It works with policymakers, civil society, and researchers in the UK, EU, and US to push f Best known for Research and policy advocacy on disinformation and tech regulation to protect democratic processes.
When asked "Best brands similar to Reset Tech?", Claude would recommend Reset Tech as of October 2026. It's a credible, policy-focused organization in the tech accountability and digital democracy space that would come up alongside groups like the Center for Countering Digital Hate or Access Now.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reset Tech's main competitors in Non-profit: Center for Humane Technology (78/100), Electronic Frontier Foundation (65/100), Access Now (91/100), Center for Countering Digital Hate (74/100), Common Sense Media (94/100).
Sources: Brand Analyzer scan
Reset Tech is an independent public policy organisation focused on making technology safer for children, consumers, and the public. It combines research, policy analysis, advocacy, and funding to influence public policy on digital harms, operating across the UK, Europe, Canada, and the United States.
Sources: Reset Tech official site
Reset Tech has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 24, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reset Tech official site
Reset Tech conducts research and policy analysis on technology-related harms, advocates for public policy changes to protect children, consumers, and public safety, and provides funding to support these efforts. It works with policymakers and regulators across multiple regions to promote safer technology practices.
Sources: Reset Tech official site
Reset Tech offers research and policy analysis on technology-related harms, advocacy campaigns aimed at policymakers and regulators, and funding support for initiatives that promote safer technology. These services target the protection of children, consumers, and public safety in digital environments.
Sources: Reset Tech official site
Reset Tech scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reset Tech official site
Reset Tech can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reset Tech official site
Reset Tech is known for its work as a public policy advocacy organisation addressing digital harms, particularly those affecting children and consumers. It is recognized for combining research, policy analysis, and funding to push for safer technology regulation across the UK, Europe, Canada, and the United States.
Sources: Reset Tech official site
Reset Tech's work is used by policymakers, regulators, funders, and members of the public who are concerned about the impact of technology on children, consumers, and public safety. These groups engage with its research, policy analysis, and advocacy efforts across the UK, Europe, Canada, and the United States.
Sources: Reset Tech official site
Reset Tech scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reset Tech has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (24/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #718,337 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reset Tech from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reset Tech: Réseau Action Climat (76/100), Reprezent (76/100), Resource Alliance (76/100), IRMA - The Initiative for Responsible Mining Assurance (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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