Stopping hate, protecting truth
Counter Hate (counterhate.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, in the 39th percentile of 16474 Non-profit brands.
Counter Hate, operating as the Center for Countering Digital Hate, is a nonprofit organization founded in 2018 with offices in London and Washington, D.C. Led by CEO Imran Ahmed, it conducts research and runs advocacy and public pressure campaigns aimed at holding social media platforms accountable for hosting hate speech and misinformation. Its stated mission is to disrupt the spread of online hate and misinformation to create a safer digital world, targeting policymakers, tech companies, journalists, and the public.
| Brand Name | Counter Hate |
|---|---|
| Domain | counterhate.com |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2018 |
| Headquarters | London |
| CEO | Imran Ahmed |
| Main Competitors | Anti-Defamation League (90/100), Southern Poverty Law Center (87/100), Media Matters for America (79/100), NewsGuard (83/100), Global Disinformation Index, EU DisinfoLab (74/100) |
Moz Domain Authority 63/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #100,310 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To disrupt the spread of online hate and misinformation to create a safer digital world." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Counter Hate's main competitors in Non-profit: Anti-Defamation League (90/100), Southern Poverty Law Center (87/100), Media Matters for America (79/100), NewsGuard (83/100), EU DisinfoLab (74/100).
Sources: Brand Analyzer scan
Counter Hate has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 37, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Counter Hate official site
Counter Hate was founded in 2018. Counter Hate operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Counter Hate is headquartered in London. Counter Hate operates in the Non-profit category.
Sources: Wikidata
Counter Hate scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Counter Hate official site
Counter Hate, formally known as the Center for Countering Digital Hate, is a nonprofit organization founded in 2018 with headquarters in London and an office in Washington, D.C. It is categorized as a non-profit in the media and entertainment space and is led by CEO Imran Ahmed.
Sources: Counter Hate official site
Counter Hate conducts research into online hate speech and misinformation and combines this research with advocacy and public pressure campaigns designed to hold social media platforms accountable for harmful content that appears on their services.
Sources: Counter Hate official site
Counter Hate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Counter Hate official site
Counter Hate offers research reports and studies on online hate and misinformation, along with advocacy initiatives and public pressure campaigns aimed at influencing social media platforms and policymakers to address harmful online content.
Sources: Counter Hate official site
Counter Hate is known for positioning itself as a watchdog organization that investigates and publicizes the spread of hate speech and disinformation on social media platforms, using research-based reports to pressure tech companies and policymakers to act.
Sources: Counter Hate official site
Counter Hate's work is used by policymakers, journalists, social media platforms, and members of the general public who are concerned about the spread of online hate speech and misinformation.
Sources: Counter Hate official site
Counter Hate scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Counter Hate has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #100,310 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Counter Hate: Cotswold Wildlife Park and Gardens (74/100), CosmoCaixa Barcelona (74/100), Chinese-American Planning Council (CPC) (74/100), CPCU Society (74/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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