Ihr Online Shop für Zuhause
REUTER (reuter.de) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Real Estate brands, Other brands, in the 6th percentile of 17706 E-commerce brands.
REUTER (reuter.de) is a German online retailer specializing in bathroom, lighting, and furniture products. The company offers a wide selection of designer brands for bathrooms, lighting, and furniture, aiming to make online shopping for home interior design simple and reliable. It targets private customers and builders in Germany who want to furnish their homes with stylish, high-quality bathroom, lighting, and furniture solutions, and positions itself as a leading German online shop in this category.
| Brand Name | REUTER |
|---|---|
| Domain | reuter.de |
| Industry | E-commerce, Real Estate |
| Founded | 1851 |
| Headquarters | London |
| Parent Company / Owner | Thomson Reuters |
| CEO | Stephen J. Adler |
| Main Competitors | Megabad, Emero, Deluca Home, Lampenwelt (75/100), Connox, Home24 (76/100), Westwing (78/100) |
Moz Domain Authority 48/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #140,177 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
REUTER appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Zum Hauptinhalt überspringen Weiter zur Suche Hoher Kontrastmodus aktivieren" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is REUTER?", Claude could identify the brand as of October 2026. REUTER (reuter.de) is a German online retailer specializing in bathroom fixtures, fittings, and furniture, offering a wide range of sanitary products from various manufacturers. Best known for Online shop for bathroom and sanitary products in Germany.
When asked "Best brands similar to REUTER?", Claude would recommend REUTER as of October 2026. It's one of the well-known German e-commerce destinations for bathroom and sanitary goods, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
REUTER's main competitors in E-commerce: Lampenwelt (75/100), Home24 (76/100), Westwing (78/100).
Sources: Brand Analyzer scan
REUTER has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: REUTER official site
REUTER was founded in 1851. REUTER operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
REUTER is headquartered in London. REUTER operates in the E-commerce category.
Sources: Wikidata
REUTER scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: REUTER official site
REUTER can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: REUTER official site
REUTER is owned by or part of Thomson Reuters. REUTER operates in the E-commerce category.
Sources: Wikidata
REUTER scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
REUTER has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (48/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #140,177 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify REUTER from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to REUTER: Retail TouchPoints (59/100), RCCrawler (59/100), Ron Ayers (59/100), Rush Skins (59/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.