Altid til stede
Røde Kors (rodekors.dk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 57th percentile of 25333 Non-profit brands.
Røde Kors is the Danish branch of the International Red Cross movement, described as the world's largest humanitarian aid organization. Founded in 1865, it provides emergency relief and long-term development support to people in need, ranging from disaster response to companionship services like 'besøgsven' (visiting friend). The organization relies on volunteers, donors, and community engagement to fulfill its mission of saving lives and fostering human connection, operating with both global reach and local presence.
| Brand Name | Røde Kors |
|---|---|
| Domain | rodekors.dk |
| Industry | Non-profit |
| Founded | 1865 |
| Headquarters | Oslo |
| Main Competitors | UNICEF (74/100), Save the Children (83/100), Danish Refugee Council (85/100), Médecins Sans Frontières (86/100), Caritas Internationalis (81/100), World Vision (92/100) |
Moz Domain Authority 46/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vi er verdens største hjælpeorganisation. Vi redder liv og skaber udvikling. Fra nødhjælp til besøgsven. Fra menneske til menneske. Røde Kors er altid til stede." (Meta description: 25 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Røde Kors?", Claude could identify the brand as of November 2026. Røde Kors is the Danish Red Cross, the national branch of the International Red Cross and Red Crescent Movement in Denmark, working in humanitarian aid, disaster relief, refugee assistance, and social support programs within Denmark and internationally. Best known for Humanitarian aid and disaster relief as the Danish branch of the Red Cross movement.
When asked "Best brands similar to Røde Kors?", Claude would recommend Røde Kors as of November 2026. It's a major, well-established humanitarian organization that would naturally come up when discussing leading non-profits in disaster relief and social aid.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Røde Kors's main competitors in Non-profit: UNICEF (74/100), Save the Children (83/100), Danish Refugee Council (85/100), Médecins Sans Frontières (86/100), Caritas Internationalis (81/100).
Sources: Brand Analyzer scan
Røde Kors has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Røde Kors official site
Røde Kors was founded in 1865. Røde Kors operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Røde Kors is headquartered in Oslo. Røde Kors operates in the Non-profit category.
Sources: Wikidata
Røde Kors scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Røde Kors official site
Røde Kors is a humanitarian non-profit organization and part of the global Red Cross movement, founded in 1865. It describes itself as the world's largest aid organization, working to save lives and support human development through both emergency relief and ongoing community services.
Sources: Røde Kors official site
Røde Kors can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Røde Kors official site
Røde Kors offers humanitarian services including emergency disaster relief (nødhjælp), long-term development aid, and social support programs such as visiting friend services (besøgsven) that provide companionship to isolated individuals. It also facilitates volunteer and donor engagement opportunities for those wishing to contribute to humanitarian causes.
Sources: Røde Kors official site
Røde Kors provides humanitarian aid ranging from emergency disaster relief to long-term development programs. It also offers human connection services, such as pairing volunteers with isolated individuals (visiting friends), and mobilizes volunteers and donors to support people in need both locally and globally.
Sources: Røde Kors official site
Røde Kors is known for being one of the world's largest humanitarian organizations, recognized for its combination of emergency disaster response and ongoing community support. It is particularly known for bridging immediate crisis relief with longer-term human engagement, such as volunteer visiting programs.
Sources: Røde Kors official site
Røde Kors serves people in need worldwide, including those affected by disasters, conflict, or isolation. It also engages volunteers, donors, and community-minded citizens who want to contribute to humanitarian efforts, making it relevant both to aid recipients and those seeking to provide support.
Sources: Røde Kors official site
Røde Kors scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Røde Kors has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Røde Kors from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Røde Kors: Rochester Opera House (76/100), RNG COALITION (76/100), Rode Kruis-Vlaanderen (76/100), Jonathan Rose Companies (76/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.