Лидер прикладной науки о человеке
Romir (romir.ru) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Education brands, Other brands, in the 31st percentile of 8344 Marketing & Advertising brands.
РОМИР - российский научно-исследовательский центр, специализирующийся на прикладных исследованиях человека, семьи и общества. Компания работает в области социологии, маркетинга, демографии, психологии и социальной статистики, предоставляя научно обоснованную аналитику. Клиентами РОМИР выступают компании, государственные организации и СМИ, которым требуются маркетинговые исследования и социально-демографическая аналитика.
| Brand Name | Romir |
|---|---|
| Domain | romir.ru |
| Industry | Marketing & Advertising, Education |
| Main Competitors | Левада-Центр (83/100), ВЦИОМ (79/100), GfK (82/100), Nielsen (90/100), Ipsos (93/100), ФОМ (Фонд Общественное Мнение) (84/100) |
Moz Domain Authority 57/100 vs category average 38 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #204,627 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "РОМИР - лидер прикладной науки о Человеке, Семье и Обществе, научно-практической психологии, социологии, маркетинга, демографии и социальной статистики." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on LinkedIn, Instagram; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Romir?", Claude could identify the brand as of October 2026. Romir is one of Russia's largest independent market research and consumer panel companies, providing data on consumer behavior, retail audits, and market analytics across the Russian market. Best known for Its Romir Scan Panel, a large household consumer panel tracking purchasing behavior across Russia.
When asked "Best brands similar to Romir?", Claude would recommend Romir as of October 2026. It's a well established and widely cited name in Russian market research, so it would naturally come up alongside firms like GfK Russia or Nielsen for anyone asking about research providers in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Romir's main competitors in Marketing & Advertising: Левада-Центр (83/100), ВЦИОМ (79/100), GfK (82/100), Nielsen (90/100), Ipsos (93/100).
Sources: Brand Analyzer scan
Romir has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 29, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Romir official site
Romir scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Romir official site
Romir can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Romir official site
РОМИР - это российский научно-исследовательский центр, позиционирующий себя как лидер прикладной науки о человеке, семье и обществе. Компания специализируется на социологии, маркетинге, демографии, психологии и социальной статистике, предоставляя комплексные исследования и аналитику для понимания человека и общества.
Sources: Romir official site
Romir scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Romir has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #204,627 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Romir from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Romir: REV Media Group (72/100), Retreaver (72/100), Rusty Wallace (72/100), Sabritas (72/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.