От мнений - к пониманию
Levada (levada.ru) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Education brands, Other brands, in the 82nd percentile of 27326 Media & Entertainment brands.
Levada-Center (Левада-Центр) is an independent Russian sociological research organization that studies public opinion and social trends. It provides data and analysis on socio-political topics, serving as a source of information on public sentiment in Russia. Its audience includes journalists, researchers, analysts, government and civic organizations, and the general public interested in sociology and public opinion.
| Brand Name | Levada |
|---|---|
| Domain | levada.ru |
| Industry | Media & Entertainment, Education |
| Main Competitors | VCIOM (79/100), FOM (Public Opinion Foundation) (84/100), Pew Research Center (87/100), Gallup (94/100), Ipsos (93/100) |
Moz Domain Authority 66/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #64,420 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Levada has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "### Мотивы голосования: как общественные настроения повлияли на итоги думских выборов" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Levada?", Claude could identify the brand as of October 2026. Levada Center is Russia's leading independent polling and sociological research organization, known for conducting public opinion surveys on political, social, and economic issues in Russia. Best known for Independent public opinion polling in Russia, including approval ratings for government officials.
When asked "Best brands similar to Levada?", Claude would not surface Levada as of October 2026. It's a research and polling institute rather than a media or entertainment company, so it wouldn't fit a request for brands in that specific space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Levada's main competitors in Media & Entertainment: VCIOM (79/100), FOM (Public Opinion Foundation) (84/100), Pew Research Center (87/100), Gallup (94/100), Ipsos (93/100).
Sources: Brand Analyzer scan
Levada has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 37, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Levada official site
Levada scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Levada official site
Levada-Center is an independent Russian sociological research organization that conducts public opinion polling and analysis on social and political issues.
Sources: Levada official site
Levada-Center conducts independent sociological research, including surveys and analysis of public opinion on political, social, and economic topics in Russia. It publishes findings on issues such as voter behavior, public sentiment, and social trends, as exemplified by its analysis of voting motives following Duma elections.
Sources: Levada official site
Levada can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Levada official site
Levada-Center offers sociological research services, including public opinion surveys and analytical reports on social and political topics, such as studies on voting behavior and public sentiment surrounding elections.
Sources: Levada official site
Levada-Center's output is used by journalists, researchers, analysts, government and civic organizations, and the general public interested in sociology and public opinion in Russia.
Sources: Levada official site
Levada-Center is known for its independent polling on Russian public opinion, particularly regarding political attitudes, elections, and social issues. It is frequently cited by journalists and researchers as an authoritative source on Russian public sentiment.
Sources: Levada official site
Levada scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Levada has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #64,420 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Levada from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Levada: Le Progrès (83/100), Lenovo Legion (83/100), Facebook (83/100), Liberté (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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