Изучаем общественное мнение России
Fom (fom.ru) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Government brands, Education brands, in the 85th percentile of 27325 Media & Entertainment brands.
ФОМ (Фонд Общественное Мнение) - российская исследовательская организация, проводящая социологические опросы общественного мнения по вопросам политики, экономики и повседневной жизни. Через проект ФОМ MEDIA результаты исследований публикуются в формате интернет-газеты, делая данные доступными широкому кругу читателей - исследователям, журналистам, политикам и аналитикам.
| Brand Name | Fom |
|---|---|
| Domain | fom.ru |
| Industry | Media & Entertainment, Government |
| Main Competitors | ВЦИОМ (79/100), Левада-Центр (83/100), Ромир (72/100), Gallup (94/100), Pew Research Center (87/100) |
Moz Domain Authority 60/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #117,324 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ФОМ MEDIA - проект Фонда Общественное Мнение. Интернет-газета для широкого круга читателей интересующихся результатами исследований общественного мнения" (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: PHP.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fom?", Claude could not identify the brand as of October 2026. I don't recognize a Media & Entertainment company called 'Fom' at fom.ru; the domain is associated with a Russian public opinion research foundation rather than a media or entertainment brand, so this may be a different, smaller or niche entity I don't have reliable information o
When asked "Best brands similar to Fom?", Claude would not surface Fom as of October 2026. I can't confidently recommend a company I don't clearly recognize in this category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fom's main competitors in Media & Entertainment: ВЦИОМ (79/100), Левада-Центр (83/100), Ромир (72/100), Gallup (94/100), Pew Research Center (87/100).
Sources: Brand Analyzer scan
Fom has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 37, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fom official site
Fom scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fom official site
Fom can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fom official site
ФОМ (Фонд Общественное Мнение) - российская социологическая организация, проводящая регулярные исследования общественного мнения. Сайт fom.ru представляет проект ФОМ MEDIA - интернет-газету, публикующую результаты этих исследований для широкой аудитории.
Sources: Fom official site
ФОМ проводит социологические опросы и исследования общественного мнения по темам политики, экономики и повседневной жизни россиян, а затем публикует результаты в доступном формате интернет-газеты через проект ФОМ MEDIA.
Sources: Fom official site
Целевая аудитория ФОМ включает исследователей, журналистов, политиков, аналитиков, а также широкую аудиторию, интересующуюся результатами опросов общественного мнения в России.
Sources: Fom official site
Fom scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fom has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #117,324 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Fom from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fom: Фокус (Focus.ua) (84/100), Foam (84/100), Food Manufacture (84/100), Food Processing (84/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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