Someone to talk to, anytime
Samaritans New Zealand (samaritans.org.nz) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, in the 5th percentile of 8487 Non-profit brands.
Samaritans New Zealand is a non-profit organisation that provides confidential emotional support to anyone experiencing distress or despair, with the aim of helping to prevent suicide. It offers free, non-judgmental listening support 24/7 through trained volunteers, giving people in crisis a safe space to talk. The service targets individuals in New Zealand facing emotional distress, loneliness, anxiety, or suicidal thoughts, as well as their friends and family seeking support resources.
| Brand Name | Samaritans New Zealand |
|---|---|
| Domain | samaritans.org.nz |
| Industry | Non-profit, Healthcare |
| Main Competitors | Lifeline Aotearoa (82/100), Youthline (80/100), 1737 Need to Talk (65/100), Crisis Text Line (88/100), Samaritans UK (85/100) |
Moz Domain Authority 37/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,883,049 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Samaritans New Zealand appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide confidential emotional support to anyone experiencing distress or despair, helping to prevent suicide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Samaritans New Zealand?", Claude could identify the brand as of September 2026. Samaritans New Zealand is a nonprofit that provides free, confidential emotional support helplines for people who are lonely, distressed, or feeling suicidal, staffed largely by trained volunteers. It's part of the wider Samaritans movement that originated in the UK, offering a l Best known for Providing free 24/7 confidential phone helplines for people in emotional distress or suicidal crisis.
When asked "Best brands similar to Samaritans New Zealand?", Claude would recommend Samaritans New Zealand as of September 2026. It's a well-known, established crisis support helpline in New Zealand that would naturally come up alongside similar services like Lifeline NZ.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Samaritans New Zealand's main competitors in Non-profit: Lifeline Aotearoa (82/100), Youthline (80/100), 1737 Need to Talk (65/100), Crisis Text Line (88/100), Samaritans UK (85/100).
Sources: Brand Analyzer scan
Samaritans New Zealand has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 15, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Samaritans New Zealand official site
Samaritans New Zealand offers a confidential emotional support listening service available 24/7, staffed by trained volunteers, for individuals experiencing distress, despair, loneliness, anxiety, or suicidal thoughts.
Sources: Samaritans New Zealand official site
Samaritans New Zealand scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Samaritans New Zealand official site
Samaritans New Zealand is a non-profit organisation in the healthcare/mental health support category that provides confidential emotional support to anyone experiencing distress or despair, with the goal of helping to prevent suicide.
Sources: Samaritans New Zealand official site
Samaritans New Zealand can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Samaritans New Zealand official site
Samaritans New Zealand is known for offering a 24/7 confidential listening service staffed by trained volunteers, aimed at supporting people in emotional crisis and helping to prevent suicide.
Sources: Samaritans New Zealand official site
The service is used by individuals in New Zealand experiencing emotional distress, loneliness, anxiety, or suicidal thoughts, as well as friends and family members seeking support resources for loved ones in crisis.
Sources: Samaritans New Zealand official site
Samaritans New Zealand scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Samaritans New Zealand has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,883,049 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Samaritans New Zealand from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Samaritans New Zealand: Royal Aero Club (62/100), Patriarchal Foundation for Patristic Studies (62/100), Security Industry Association (SIA) (62/100), National Sprint Car Hall of Fame & Museum (62/100).
A step up - brands to learn from: Zorgnet-Icuro (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: Change.org (97/100).
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