Meeting the challenge of mental illness
SANE (sane.org.uk) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 93rd percentile of 4779 Non-profit brands.
SANE is a UK-based mental health charity founded in 1957, dedicated to supporting individuals affected by mental illness, along with their families and carers. It provides emotional support, information, and resources, while also campaigning to raise awareness and improve public understanding of mental health issues. SANE positions itself as a trusted advocate and support network for those facing crisis, distress, or despair related to mental illness.
| Brand Name | SANE |
|---|---|
| Domain | sane.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 1957 |
| Headquarters | Silver Spring |
| Main Competitors | Mind (87/100), Rethink Mental Illness (89/100), Samaritans (85/100), Mental Health Foundation (88/100), YoungMinds (84/100) |
Moz Domain Authority 60/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #210,338 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SANE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "SANE: Meeting the challenge of mental illness. No-one affected by mental illness should face crisis, distress or despair alone." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SANE?", Claude could identify the brand as of September 2026. SANE is a UK mental health charity that provides support for people affected by mental illness, including their families and carers, through helplines, online support, and initiatives aimed at reducing stigma around mental health. Best known for Running the SANEline helpline offering emotional support and information on mental health issues.
When asked "Best brands similar to SANE?", Claude would recommend SANE as of September 2026. It's a well-established and respected UK mental health charity, so I'd naturally mention it alongside groups like Mind or Rethink Mental Illness.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SANE's main competitors in Non-profit: Mind (87/100), Rethink Mental Illness (89/100), Samaritans (85/100), Mental Health Foundation (88/100), YoungMinds (84/100).
Sources: Brand Analyzer scan
SANE is a UK mental health charity founded in 1957. Its mission is to ensure that no one affected by mental illness faces crisis, distress, or despair alone. It offers emotional support, information, and advocacy for individuals with mental illness, as well as their families and carers.
Sources: SANE official site
SANE has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 60, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SANE official site
SANE was founded in 1957. SANE operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SANE is headquartered in Silver Spring. SANE operates in the Non-profit category.
Sources: Wikidata
SANE provides emotional support, information, and resources to individuals affected by mental illness and their families and carers. It also campaigns to raise public awareness and improve understanding of mental health issues, combining direct support services with advocacy work.
Sources: SANE official site
SANE offers emotional support services, informational resources, and a supportive community for individuals affected by mental illness and their families and carers. It also engages in campaigning and advocacy efforts to improve public understanding of mental health.
Sources: SANE official site
SANE scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SANE official site
SANE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SANE official site
SANE is used by individuals experiencing mental illness, their families and carers seeking support and information, and members of the wider public interested in mental health awareness or advocacy.
Sources: SANE official site
SANE is known for providing compassionate support services to people affected by mental illness and their families, as well as for its long-standing advocacy work aimed at improving public understanding of mental health, dating back to its founding in 1957.
Sources: SANE official site
SANE scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SANE has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #210,338 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SANE from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SANE: Samaritan's Purse (87/100), RSPCA (87/100), Sawyer Products (87/100), Sense (87/100).
A step up - brands to learn from: Workaway (91/100), Wikimedia (91/100).
Category leader: PBS (97/100).
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