Fighting for young people's mental health
YoungMinds (youngminds.org.uk) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands. Among 1560 Non-profit brands analyzed, YoungMinds ranks in the 82nd percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 91/100, AI Discoverability 91/100, Brand Authority 47/100.
YoungMinds is a UK-based nonprofit mental health charity founded in 1989, dedicated to supporting children, young people, and their parents. It provides mental health support, information, and advocacy, and campaigns for systemic change to ensure young people can access the mental health services they need. The charity operates a helpline and various resources aimed at improving mental health outcomes for young people across the UK.
| Brand Name | YoungMinds |
|---|---|
| Domain | youngminds.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 1989 |
| Headquarters | London, United Kingdom |
| Main Competitors | Mind, NSPCC/Childline, Place2Be, Samaritans (85/100), Papyrus (87/100), Kooth (77/100), Anna Freud Centre |
Moz Domain Authority 65/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #45,614 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "YoungMinds are a mental health charity for children, young people and their parents, making sure all young people can get the mental health support they need." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
YoungMinds scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YoungMinds has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #45,614 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify YoungMinds from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is YoungMinds?", Claude could identify the brand as of August 2026. YoungMinds is a UK charity focused on children's and young people's mental health, offering support resources for young people, parents, and professionals, as well as campaigning for better mental health services and policy change. Best known for being the UK's leading charity dedicated to championing children's and young people's mental health, including its parents' helpline.
When asked "Best brands similar to YoungMinds?", Claude would recommend YoungMinds as of August 2026. It's one of the most established and trusted UK charities specifically focused on youth mental health, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YoungMinds's main competitors include Mind, NSPCC/Childline, Place2Be, Samaritans (85/100), Papyrus. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
YoungMinds and Samaritans are competitors in Non-profit. Brand Analyzer scores YoungMinds at 84/100 and Samaritans at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to YoungMinds include Mind, NSPCC/Childline, Place2Be, Samaritans (85/100), Papyrus. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
YoungMinds is a UK-based nonprofit charity focused on mental health support for children, young people, and their parents. Founded in 1989 and headquartered in London, it works to ensure that all young people can access the mental health support they need, whenever they need it.
Sources: YoungMinds official site
YoungMinds has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 54, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YoungMinds official site
YoungMinds was founded in 1989. YoungMinds operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
YoungMinds provides mental health support, information, and advocacy for children, young people, and their parents in the UK. It combines direct support services, such as a helpline, with awareness campaigns and advocacy efforts aimed at driving systemic change in youth mental health services.
Sources: YoungMinds official site
YoungMinds scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: YoungMinds official site
YoungMinds offers mental health support services including a helpline for young people and parents, informational resources on youth mental health, and advocacy campaigns aimed at improving mental health support systems for children and young people in the UK.
Sources: YoungMinds official site
YoungMinds can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YoungMinds official site
YoungMinds is used by children, young people, and their parents or caregivers in the UK who are seeking mental health support, information, or advice.
Sources: YoungMinds official site
YoungMinds is known for being the UK's leading charity dedicated solely to children and young people's mental health, combining direct helpline support with public campaigns advocating for better mental health services and policy change.
Sources: YoungMinds official site
Ranked closest to YoungMinds: World Wildlife Fund (WWF) (84/100), World Learning (84/100), 5 Gyres (83/100), ACCSC (83/100).
A step up - brands to learn from: American Red Cross (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).