Raised by adventure
Scouterna (scouterna.se) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Sports & Fitness brands, in the 59th percentile of 20216 Non-profit brands.
Scouterna is the national Scouting and Guiding organization of Sweden, headquartered in Hägersten and formed in 2012. It offers children and young people from all backgrounds the opportunity to experience outdoor adventures together, fostering personal growth, courage, self-confidence, and lifelong friendships. As a non-profit organization operating in education and sports/fitness categories, Scouterna emphasizes inclusivity and community, positioning itself as a space where nature-based activities help shape young individuals into confident, well-rounded people.
| Brand Name | Scouterna |
|---|---|
| Domain | scouterna.se |
| Industry | Non-profit, Education |
| Founded | 2012 |
| Headquarters | Hägersten |
| Main Competitors | Friluftsfrämjandet (72/100), World Organization of the Scout Movement (85/100), Girl Scouts of the USA (86/100), KFUM Sverige (YMCA Sweden) (55/100), Boy Scouts of America (71/100) |
Moz Domain Authority 43/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,548,093 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hos oss i Scouterna formas och växer vi med våra äventyr. När du utforskar och upplever naturen tillsammans med oss får du mod, självförtroende och vänner för livet. Vi är raised b…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel, WordPress, React.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Scouterna?", Claude could identify the brand as of October 2026. Scouterna is the Swedish Guide and Scout Association (Scouterna), the national scouting organization in Sweden formed in 2012 through a merger of several earlier Swedish scout associations, offering youth activities focused on outdoor life, personal development, and community eng Best known for Being Sweden's national scouting organization for children and youth.
When asked "Best brands similar to Scouterna?", Claude would recommend Scouterna as of October 2026. It's the main and most recognized scouting body in Sweden, so it's a natural mention for anyone asking about scouting or youth non-profit organizations there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scouterna's main competitors in Non-profit: Friluftsfrämjandet (72/100), World Organization of the Scout Movement (85/100), Girl Scouts of the USA (86/100), KFUM Sverige (YMCA Sweden) (55/100), Boy Scouts of America (71/100).
Sources: Brand Analyzer scan
Scouterna is the national Scouting and Guiding organization of Sweden, founded in 2012 and headquartered in Hägersten. It is a non-profit organization that brings together children and young people to engage in outdoor adventures and personal development activities.
Sources: Scouterna official site
Scouterna has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 39, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scouterna official site
Scouterna was founded in 2012. Scouterna operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Scouterna is headquartered in Hägersten. Scouterna operates in the Non-profit category.
Sources: Wikidata
Scouterna organizes outdoor and adventure-based activities for children and young people across Sweden. Through exploring and experiencing nature together, it aims to help young people develop courage, self-confidence, and lasting friendships, regardless of their background.
Sources: Scouterna official site
Scouterna scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Scouterna official site
Scouterna can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scouterna official site
Scouterna offers youth development programs centered on outdoor adventure and nature exploration. These include group activities, camps, and scouting experiences designed to build courage, self-confidence, social skills, and friendships among children and young people in Sweden.
Sources: Scouterna official site
Scouterna is known for being Sweden's national Scouting and Guiding organization, recognized for its inclusive approach to youth development through nature-based adventure activities that foster personal growth and community among participants from all parts of society.
Sources: Scouterna official site
Scouterna serves children and young people throughout Sweden who come from all parts of society and are seeking community, adventure, and personal development. The organization is designed to be accessible and inclusive, welcoming youth regardless of background.
Sources: Scouterna official site
Scouterna scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scouterna has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,548,093 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Scouterna from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scouterna: Society for Scientific Exploration (77/100), Schwab Foundation for Social Entrepreneurship (77/100), Screen Scotland (77/100), San Diego International Film Festival (77/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.