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KFUM (kfuk-kfum.se) scores 55 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Non-profit brands, Sports & Fitness brands, Education brands, in the 2nd percentile of 20778 Non-profit brands.
KFUM is a Swedish non-profit youth organization founded in 1939, operating one of the country's largest networks of youth associations and activities. It focuses on strengthening and engaging young people through local clubs, sports, and leadership programs, with involvement from parents, leaders, and volunteers across Sweden. KFUM positions itself as a leading youth movement emphasizing community, sport, and empowerment.
| Brand Name | KFUM |
|---|---|
| Domain | kfuk-kfum.se |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1939 |
| Headquarters | Ekeberg |
| Main Competitors | Scouterna (77/100), Fryshuset (76/100), Rädda Barnen (80/100), Riksidrottsförbundet (72/100), Svenska Kyrkans Unga (69/100) |
Moz Domain Authority 28/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
KFUM appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "+ Hitta förening eller aktivitet" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KFUM?", Claude could identify the brand as of October 2026. KFUK-KFUM is the Swedish YWCA-YMCA, a Christian non-profit organization that runs youth activities, scouting, sports, camps, and social support programs across Sweden. Best known for Being the Swedish branch of the international YMCA-YWCA movement, known for scouting and youth camps.
When asked "Best brands similar to KFUM?", Claude would recommend KFUM as of October 2026. It's a well established, recognizable non-profit in Sweden with a long history of youth and community work, so it fits naturally among similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KFUM's main competitors in Non-profit: Scouterna (77/100), Fryshuset (76/100), Rädda Barnen (80/100), Riksidrottsförbundet (72/100), Svenska Kyrkans Unga (69/100).
Sources: Brand Analyzer scan
KFUM has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 12, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KFUM official site
KFUM was founded in 1939. KFUM operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KFUM is headquartered in Ekeberg. KFUM operates in the Non-profit category.
Sources: Wikidata
KFUM scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KFUM official site
KFUM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KFUM official site
KFUM is a Swedish non-profit youth organization founded in 1939 that operates a nationwide network of local associations and activities aimed at strengthening and engaging young people in Sweden.
Sources: KFUM official site
KFUM organizes and supports youth associations and activities across Sweden, offering sports, community programs, and leadership development opportunities to help young people build skills and connections.
Sources: KFUM official site
KFUM scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KFUM has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data. In a live check, Claude could already identify KFUM from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KFUM: Jeju Forum (55/100), The Jewish Board (55/100), The Leverhulme Trust (55/100), Little Flower Catholic High School for Girls (55/100).
A step up - brands to learn from: ZDK Gesellschaft Demokratische Kultur gGmbH (56/100), PLANETARY (56/100).
Category leader: Change.org (97/100).
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