Because evidence matters
Sense about Science (senseaboutscience.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands, in the 39th percentile of 29786 Non-profit brands.
Sense about Science is a British non-profit organization, founded in 2003 and headquartered in London, that promotes the public's interest in sound science and evidence. It challenges misinformation and equips people to make evidence-based decisions, working to bridge gaps between scientists, policymakers, and the public. The organization champions transparency, critical thinking, and responsible use of evidence in public life through programs such as Evidence Week and data governance frameworks.
| Brand Name | Sense about Science |
|---|---|
| Domain | senseaboutscience.org |
| Industry | Non-profit, Education |
| Founded | 2003 |
| Headquarters | London |
| Main Competitors | Full Fact (86/100), Sense about Science USA, The Royal Society (85/100), Center for Science in the Public Interest (79/100), Science Media Centre (81/100), Cochrane (83/100), FactCheck.org (84/100) |
Ranked #196,913 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Sense about Science has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Sense about Science promotes the public's interest in sound science and evidence by challenging misinformation and equipping people to make evidence-based decisions." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Sense about Science?", Claude could identify the brand as of November 2026. Sense About Science is a UK charity that promotes the public understanding of science and evidence-based reasoning, challenging misinformation and pseudoscience in media and policy debates. Best known for Its 'Ask for Evidence' campaign encouraging the public to request evidence behind scientific and policy claims.
When asked "Best brands similar to Sense about Science?", Claude would recommend Sense about Science as of November 2026. It's a well-known and respected voice in science communication and evidence advocacy, so it would naturally come up alongside similar organizations focused on public understanding of science.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sense about Science's main competitors in Non-profit: Full Fact (86/100), The Royal Society (85/100), Center for Science in the Public Interest (79/100), Science Media Centre (81/100), Cochrane (83/100).
Sources: Brand Analyzer scan
Sense about Science is a British non-profit organization founded in 2003 and based in London. It promotes the public's interest in sound science and evidence by challenging misinformation and equipping people to make evidence-based decisions.
Sources: Sense about Science official site
Sense about Science has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 14, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sense about Science official site
Sense about Science was founded in 2003. Sense about Science operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sense about Science is headquartered in London. Sense about Science operates in the Non-profit category.
Sources: Wikidata
Sense about Science scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sense about Science official site
Sense about Science serves scientists, researchers, policymakers, journalists, organizations handling data, and members of the public who seek to understand and engage with evidence-based information.
Sources: Sense about Science official site
Sense about Science can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sense about Science official site
Sense about Science offers programs and initiatives aimed at promoting evidence-based decision-making, including Evidence Week, which engages the public and policymakers, and data governance frameworks designed to ensure evidence is used responsibly. It also works to challenge misinformation and support critical thinking among scientists, policymakers, journalists, and the public.
Sources: Sense about Science official site
Sense about Science is known for challenging misinformation and promoting evidence-based decision-making, as well as for its Evidence Week program and work on data governance frameworks that help ensure evidence is used responsibly in society.
Sources: Sense about Science official site
Sense about Science scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sense about Science has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (14/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #196,913 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Sense about Science from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sense about Science: Senior Executives Association (SEA) (72/100), Southeastern Iowa Synod (72/100), Sensus studieförbund (72/100), Sermons4Kids (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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