Servicios Postales del Perú
SERPOST S.A. (serpost.com.pe) scores 41 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Government brands, Other brands, in the 1st percentile of 16355 Government brands.
SERPOST S.A. is the national post office of Peru, operating as the official postal entity of the Peruvian State. It provides postal and mail services to citizens, businesses, and government institutions, emphasizing security and reliability. The organization also actively warns the public about fraudulent emails impersonating its services. Headquartered on Avenida Tomás Valle, SERPOST positions itself as the trusted, government-backed provider of postal communications in Peru.
| Brand Name | SERPOST S.A. |
|---|---|
| Domain | serpost.com.pe |
| Industry | Government, Other |
| Headquarters | Avenida Tomás Valle |
| Main Competitors | DHL (97/100), FedEx (88/100), UPS (94/100), Olva Courier (65/100), Correos de Chile, Correios (88/100) |
Moz Domain Authority 47/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #471,943 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SERPOST S.A. has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "¡Mantente alerta con los correos fraudulentos! VER MÁS" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SERPOST S.A.?", Claude could identify the brand as of October 2026. SERPOST S.A. is the national postal service of Peru, a state-owned company responsible for mail delivery, postal logistics, and related services across the country. Best known for Being Peru's official national postal and mail delivery service.
When asked "Best brands similar to SERPOST S.A.?", Claude would recommend SERPOST S.A. as of October 2026. It's the primary government postal operator in Peru, so it would naturally come up in discussions of national postal services or government mail agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SERPOST S.A.'s main competitors in Government: DHL (97/100), FedEx (88/100), UPS (94/100), Olva Courier (65/100), Correios (88/100).
Sources: Brand Analyzer scan
SERPOST S.A. has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 19, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SERPOST S.A. official site
SERPOST S.A. is headquartered in Avenida Tomás Valle. SERPOST S.A. operates in the Government category.
Sources: Wikidata
SERPOST S.A. scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SERPOST S.A. official site
SERPOST S.A. is the national post office of Peru, functioning as the official postal entity of the Peruvian State. It is responsible for providing postal and mail services across the country.
Sources: SERPOST S.A. official site
SERPOST S.A. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SERPOST S.A. official site
SERPOST provides postal and courier services to Peruvian citizens, businesses, and government agencies. As the state's official postal operator, it handles mail delivery and related communications, and also issues alerts to the public about fraudulent emails that attempt to impersonate the organization.
Sources: SERPOST S.A. official site
SERPOST is known for being Peru's official national postal service, backed by the government, and for actively warning users about phishing and fraudulent emails that misuse its name.
Sources: SERPOST S.A. official site
SERPOST is used by Peruvian citizens, private businesses, and government entities that require postal and mail delivery services within Peru.
Sources: SERPOST S.A. official site
SERPOST S.A. scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SERPOST S.A. has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #471,943 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SERPOST S.A. from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SERPOST S.A.: 埼玉県 (Saitama Prefecture) (41/100), Saint-Brieuc Armor Agglomération (41/100), St. Mary's County Government (41/100), 東京都庁 (Tokyo Metropolitan Government) (41/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), ZDK Gesellschaft Demokratische Kultur gGmbH (56/100).
Category leader: ABC News (96/100).
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