Rogers Brand Score: 84/100 — Strong Brand tier

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Rogers (shaw.ca) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Telecommunications brands. Among 340 Telecommunications brands analyzed, Rogers ranks in the 91th percentile (category average 70, leader 96). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 78/100, Brand Authority 81/100.

Score breakdown — 7 dimensions

• Name Quality — 100/100
• Digital Presence — 82/100
• Visual Identity — 95/100
• Messaging Clarity — 95/100
• Trust Foundation — 70/100
• AI Discoverability — 78/100
• Brand Authority — 81/100

AI visibility

Rogers scores 62/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 67/100

• Wikipedia presence — 40/40
• Wikidata entity — 17/25
• Web popularity (Tranco) — 10/20
• Reddit visibility — 0/15

Trust — 63/100

• Domain Authority — 23/30
• Backlink trust (spam score) — 7/10
• Schema.org structured data — 14/25
• Knowledge graph anchors (sameAs) — 15/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 53/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 0/15
• FAQ presence — 0/15
• Category-relative authority — 10/20
• Category leader signals — 3/10

Recommendations

• Add an FAQ section — Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

Peer brands: AT&T (96/100), Cisco (96/100), T-Mobile (96/100), WhatsApp (96/100), Zoom (96/100).