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Shekem-electric (shekem-electric.co.il) earns a Brand Analyzer score of 46 out of 100, placing it in the Early Stage tier among E-commerce brands, Technology brands, Other brands. Among 2270 E-commerce brands analyzed, Shekem-electric ranks in the 2nd percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 73/100, Digital Presence 65/100, Visual Identity 0/100, Messaging Clarity 100/100, Trust Foundation 37/100, AI Discoverability 40/100, Brand Authority 12/100.
Shekem-electric (shekem-electric.co.il) is an Israeli electronics retail website that sells home appliances, computers, mobile devices, and other consumer electronics. It emphasizes promotional pricing and discounts, including specific offers on Bosch and Siemens dishwashers valid until October 2026. The site targets individual Israeli consumers seeking affordable access to electrical and technology products for the home.
| Brand Name | Shekem-electric |
|---|---|
| Domain | shekem-electric.co.il |
| Industry | E-commerce, Technology |
| Main Competitors | KSP (56/100), Bug (67/100), Mahsanei Hashmal, Ivory (74/100), Electra Consumer Products (53/100) |
Moz Domain Authority 35/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #599,363 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "לכלל מדיחי בוש וסימנס - בתוקף עד 1.10.26")" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Shekem-electric scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shekem-electric has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #599,363 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify Shekem-electric from memory (July 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked July 2026.
When asked "What is Shekem-electric?", Claude could identify the brand as of July 2026. Shekem Electric is a well-known Israeli retail chain specializing in electronics, home appliances, and gadgets, with both physical stores and an online shop at shekem-electric.co.il. Best known for Being one of Israel's major electronics and home appliance retail chains.
When asked "Best brands similar to Shekem-electric?", Claude would recommend Shekem-electric as of July 2026. It's a recognizable and established electronics retailer in Israel, so it would naturally come up alongside other major Israeli electronics chains like Bug or KSP.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shekem-electric's main competitors include KSP (56/100), Bug (67/100), Mahsanei Hashmal, Ivory (74/100), Electra Consumer Products (53/100). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Shekem-electric and Ivory are competitors in E-commerce. Brand Analyzer scores Shekem-electric at 46/100 and Ivory at 74/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Shekem-electric include KSP (56/100), Bug (67/100), Mahsanei Hashmal, Ivory (74/100), Electra Consumer Products (53/100). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Shekem-electric has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 19, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shekem-electric official site
Shekem-electric scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Shekem-electric official site
Shekem-electric can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shekem-electric official site
Ranked closest to Shekem-electric: ScentPlusHome (46/100), PSK Global Exports (46/100), Shufersal (46/100), BridgeLinx (45/100).
A step up - brands to learn from: Zeneverzum (56/100), Voltsrides (56/100).
Category leader: Atom (97/100).