140年の情熱、未来の健康へ
Shionogi (塩野義製薬) (shionogi.co.jp) scores 40 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Healthcare brands, in the 0th percentile of 18567 Healthcare brands.
Shionogi (塩野義製薬) is a Japanese pharmaceutical company founded in 1919, headquartered in Chūō-ku. With a history spanning more than 140 years, the company develops innovative medicines and healthcare solutions for patients and society worldwide. Its stated mission is to provide new value in the healthcare field for patients, society, and the planet. Shionogi positions itself as a trusted value-creation company leveraging its long history and research and development capabilities, serving patients, healthcare professionals, and society globally.
| Brand Name | Shionogi (塩野義製薬) |
|---|---|
| Domain | shionogi.co.jp |
| Industry | Healthcare |
| Founded | 1919 |
| Headquarters | Chūō-ku |
| Main Competitors | Takeda Pharmaceutical (87/100), Astellas Pharma (90/100), Daiichi Sankyo (79/100), Eisai (80/100), Chugai Pharmaceutical (35/100), Otsuka Pharmaceutical (75/100), Pfizer (89/100), Merck & Co. (81/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #175,051 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SHIONOGIには140年以上受け継がれてきた精神を体現する熱意あふれる仲間がいます。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Shionogi (塩野義製薬)?", Claude could identify the brand as of October 2026. Shionogi is a major Japanese pharmaceutical company founded in 1878, headquartered in Osaka, known for research and development in infectious diseases, pain management, and antiviral drugs. It gained significant global attention for developing Xocova (ensitrelvir), an oral COVID- Best known for Developing the oral COVID-19 antiviral drug Xocova (ensitrelvir) and infectious disease/antibiotic research.
When asked "Best brands similar to Shionogi (塩野義製薬)?", Claude would recommend Shionogi (塩野義製薬) as of October 2026. Shionogi is a well-known, established Japanese pharma company with strong credentials in infectious disease treatments, making it a relevant mention alongside similar major healthcare/pharma brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shionogi (塩野義製薬)'s main competitors in Healthcare: Takeda Pharmaceutical (87/100), Astellas Pharma (90/100), Daiichi Sankyo (79/100), Eisai (80/100), Chugai Pharmaceutical (35/100).
Sources: Brand Analyzer scan
Shionogi (塩野義製薬) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shionogi (塩野義製薬) official site
Shionogi (塩野義製薬) was founded in 1919. Shionogi (塩野義製薬) operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Shionogi (塩野義製薬) is headquartered in Chūō-ku. Shionogi (塩野義製薬) operates in the Healthcare category.
Sources: Wikidata
Shionogi (塩野義製薬) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Shionogi (塩野義製薬) official site
Shionogi (塩野義製薬) is a Japanese pharmaceutical company founded in 1919 and headquartered in Chūō-ku, Japan. It operates in the healthcare industry, developing medicines and healthcare solutions, and describes itself as carrying forward a spirit and passion maintained for more than 140 years.
Sources: Shionogi (塩野義製薬) official site
Shionogi (塩野義製薬) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shionogi (塩野義製薬) official site
Shionogi (塩野義製薬) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shionogi (塩野義製薬) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #175,051 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Shionogi (塩野義製薬) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shionogi (塩野義製薬): PhilHealth (40/100), ナースパワー (Nurse Power) (40/100), Salford Royal NHS Foundation Trust (40/100), University Hospitals Bristol and Weston NHS Foundation Trust (40/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), Word of Mouth Technology (56/100).
Category leader: Booksy (96/100).
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