Caring for our communities
Salford Royal NHS Foundation Trust (srft.nhs.uk) scores 40 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Healthcare brands, Government brands, in the 0th percentile of 18574 Healthcare brands.
Salford Royal NHS Foundation Trust is a publicly-funded hospital and healthcare provider based in Salford, Greater Manchester, England. Founded in 1882, it is part of the National Health Service (NHS) and delivers a range of hospital and community health services to patients and communities within its catchment area. As an NHS Foundation Trust, it operates under NHS governance structures and is accountable to the communities it serves, offering trusted, publicly-funded medical care and treatment.
| Brand Name | Salford Royal NHS Foundation Trust |
|---|---|
| Domain | srft.nhs.uk |
| Industry | Healthcare, Government |
| Founded | 1882 |
| Headquarters | Salford, Greater Manchester, England |
| Parent Company / Owner | National Health Service (NHS) |
| Main Competitors | Manchester University NHS Foundation Trust (73/100), Bolton NHS Foundation Trust (71/100), Wrightington, Wigan and Leigh NHS Foundation Trust (70/100), Stockport NHS Foundation Trust (71/100), Tameside and Glossop Integrated Care NHS Foundation Trust |
Moz Domain Authority 52/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,543,498 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Salford Royal NHS Foundation Trust appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "This Account has been suspended." (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Salford Royal NHS Foundation Trust's main competitors in Healthcare: Manchester University NHS Foundation Trust (73/100), Bolton NHS Foundation Trust (71/100), Wrightington, Wigan and Leigh NHS Foundation Trust (70/100), Stockport NHS Foundation Trust (71/100).
Sources: Brand Analyzer scan
Salford Royal NHS Foundation Trust has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 19, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Salford Royal NHS Foundation Trust was founded in 1882. Salford Royal NHS Foundation Trust operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Salford Royal NHS Foundation Trust scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Salford Royal NHS Foundation Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Salford Royal NHS Foundation Trust scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Salford Royal NHS Foundation Trust has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (33/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,543,498 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Salford Royal NHS Foundation Trust: Shionogi (塩野義製薬) (40/100), PhilHealth (40/100), University Hospitals Bristol and Weston NHS Foundation Trust (40/100), Wimbledon Clinics (40/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), Word of Mouth Technology (56/100).
Category leader: Booksy (96/100).
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