Fackförbundet för svenska medieproffs
Journalistförbundet (sjf.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 27th percentile of 29165 Media & Entertainment brands.
Journalistförbundet is a Swedish professional and trade union founded in 1901, representing journalists, freelancers, and other media workers across Sweden's media industry. Headquartered on Kungsgatan, it provides legal support, collective bargaining agreements, scholarships, and community for its members, regardless of employment type. The organization positions itself as the primary union and professional home for those working in Swedish media.
| Brand Name | Journalistförbundet |
|---|---|
| Domain | sjf.se |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1901 |
| Headquarters | Kungsgatan |
| Main Competitors | Unionen (82/100), DIK (81/100), Akademikerförbundet SSR (70/100), National Union of Journalists (80/100), International Federation of Journalists (86/100) |
Moz Domain Authority 40/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,230,506 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Journalistförbundet är yrkes- och fackförbundet för dig som arbetar i den svenska mediebranschen." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal, React.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Journalistförbundet?", Claude could identify the brand as of October 2026. Journalistförbundet (Swedish Union of Journalists) is the trade union representing journalists and other media workers in Sweden, negotiating collective agreements and advocating for press freedom and members' working conditions. Best known for Being Sweden's main trade union for journalists.
When asked "Best brands similar to Journalistförbundet?", Claude would recommend Journalistförbundet as of October 2026. It's the primary professional union for journalists in Sweden, so it's relevant if discussing Swedish media industry organizations or journalist advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Journalistförbundet's main competitors in Media & Entertainment: Unionen (82/100), DIK (81/100), Akademikerförbundet SSR (70/100), National Union of Journalists (80/100), International Federation of Journalists (86/100).
Sources: Brand Analyzer scan
Journalistförbundet offers legal support, collective bargaining agreements, scholarships (stipendier), and professional community/networking opportunities for its members, who work as journalists, freelancers, or other media professionals in Sweden.
Sources: Journalistförbundet official site
Journalistförbundet is the Swedish union for journalists, founded in 1901. It serves as both a professional organization and a trade union for people working in the Swedish media industry, including journalists, freelancers, and other media workers, regardless of their employment form.
Sources: Journalistförbundet official site
Journalistförbundet has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Journalistförbundet official site
Journalistförbundet was founded in 1901. Journalistförbundet operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Journalistförbundet is headquartered in Kungsgatan. Journalistförbundet operates in the Media & Entertainment category.
Sources: Wikidata
Journalistförbundet works to strengthen and represent professionals in the Swedish media industry through trade union and professional support. It negotiates collective agreements, provides legal assistance, offers scholarships, and fosters community among its members, serving both employed and freelance journalists and media workers.
Sources: Journalistförbundet official site
Journalistförbundet scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Journalistförbundet official site
Journalistförbundet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Journalistförbundet official site
Journalistförbundet is used by professional journalists, freelancers, and other employees working within the Swedish media industry, regardless of their specific employment status.
Sources: Journalistförbundet official site
Journalistförbundet is known for being the main trade union representing journalists and media workers in Sweden since 1901. It is recognized for negotiating collective agreements and providing legal support tailored specifically to the needs of journalists and freelancers in the media sector.
Sources: Journalistförbundet official site
Journalistförbundet scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Journalistförbundet has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,230,506 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Journalistförbundet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Journalistförbundet: SingSnap (71/100), AgriSIMA (71/100), Skånska Dagbladet (71/100), Skywalking Network (71/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.