Evidence-based knowledge on armed violence
Small Arms Survey (smallarmssurvey.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Non-profit brands, Education brands, in the 53rd percentile of 8288 Government brands.
Small Arms Survey is an independent research institute based in Geneva, Switzerland, founded in 1999. It provides impartial, evidence-based, and policy-relevant knowledge on small arms and armed violence for governments, policymakers, researchers, and civil society. Over more than two decades, it has built resources such as the Global Violent Deaths database and the Small Arms Trade Transparency Barometer to inform arms control and security policy worldwide.
| Brand Name | Small Arms Survey |
|---|---|
| Domain | smallarmssurvey.org |
| Industry | Government, Non-profit |
| Founded | 1999 |
| Headquarters | Geneva |
| Main Competitors | Stockholm International Peace Research Institute (SIPRI) (79/100), Armed Conflict Location & Event Data Project (ACLED) (88/100), Conflict Armament Research, International Institute for Strategic Studies (IISS) (83/100), Stimson Center, Control Arms |
Moz Domain Authority 65/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #149,855 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "For over 20 years, the Small Arms Survey has provided impartial, evidence-based, and policy-relevant knowledge on all aspects of small arms and armed violence to governments, polic…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Small Arms Survey?", Claude could identify the brand as of October 2026. Small Arms Survey is an independent research project based at the Graduate Institute of International and Development Studies in Geneva that collects and analyzes data on small arms, light weapons, and armed violence worldwide. Best known for being a leading global research source on small arms proliferation, trafficking, and armed violence data.
When asked "Best brands similar to Small Arms Survey?", Claude would recommend Small Arms Survey as of October 2026. It's widely regarded as the go-to authoritative research body on small arms issues, so it would naturally come up alongside organizations like SIPRI or the Stockholm International Peace Research Institute.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Small Arms Survey's main competitors in Government: Stockholm International Peace Research Institute (SIPRI) (79/100), Armed Conflict Location & Event Data Project (ACLED) (88/100), International Institute for Strategic Studies (IISS) (83/100).
Sources: Brand Analyzer scan
Small Arms Survey is an independent, non-profit research institution based in Geneva, Switzerland, founded in 1999. It specializes in generating impartial, evidence-based knowledge on small arms, light weapons (SALW), and armed violence for use by governments, policymakers, researchers, and civil society organizations.
Sources: Small Arms Survey official site
Small Arms Survey has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 34, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Small Arms Survey official site
Small Arms Survey was founded in 1999. Small Arms Survey operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Small Arms Survey is headquartered in Geneva. Small Arms Survey operates in the Government category.
Sources: Wikidata
Small Arms Survey offers research reports, policy analysis, and data tools related to small arms and armed violence. Notable products include the Global Violent Deaths database, which tracks violent death statistics worldwide, and the Small Arms Trade Transparency Barometer, which assesses transparency in arms trade reporting among states.
Sources: Small Arms Survey official site
Small Arms Survey scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Small Arms Survey official site
Small Arms Survey is known for being a leading global research center on small arms and armed violence, producing rigorous, independent data such as the Global Violent Deaths database and the Small Arms Trade Transparency Barometer, which are widely used in policy and academic contexts.
Sources: Small Arms Survey official site
Small Arms Survey can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Small Arms Survey official site
Small Arms Survey's work is used by governments, policymakers, international organizations, researchers, and civil society groups involved in arms control, security policy, and violence prevention efforts.
Sources: Small Arms Survey official site
Small Arms Survey is recognized for its long-standing role-over 25 years-as a leading independent research center on small arms and armed violence. Its popularity stems from producing authoritative, policy-relevant data and tools, such as the Global Violent Deaths database and the Small Arms Trade Transparency Barometer, which are used by governments, international organizations, and civil society to inform arms control and security policy.
Sources: Small Arms Survey official site
Small Arms Survey scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Small Arms Survey has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #149,855 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Small Arms Survey from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Small Arms Survey: SKR (76/100), Skolnik Industries (76/100), Instituto Sou da Paz (76/100), Spillman Flex (Motorola Solutions) (76/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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