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spar.sk (spar.sk) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 10th percentile of 36746 Other brands.
Spar.sk is the Slovak-domain presence of SPAR, a Dutch multinational retail chain and franchise brand founded in 1932 and headquartered in Amsterdam, operating under the Sperwer Groep. The website itself is currently inactive, appearing as an unconfigured domain parked via Efty.com, so no specific local content, offerings, or positioning could be determined from the site directly.
| Brand Name | spar.sk |
|---|---|
| Domain | spar.sk |
| Industry | Other |
| Founded | 1932 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Sperwer Groep |
| Main Competitors | Billa (79/100), Lidl (83/100), Kaufland (71/100), Tesco, COOP Jednota (81/100) |
Moz Domain Authority 6/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
spar.sk appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "No mission statement could be determined as the website is not active." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is spar.sk?", Claude could identify the brand as of October 2026. spar.sk is the Slovak website for SPAR, the international supermarket and retail chain operating grocery stores across Slovakia, part of the global SPAR Group franchise. Best known for Being a major Slovak supermarket chain offering groceries, household goods and everyday retail products.
When asked "Best brands similar to spar.sk?", Claude would recommend spar.sk as of October 2026. It's a well known supermarket chain in Slovakia, so it would come up naturally if discussing grocery retailers or supermarket brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
spar.sk's main competitors in Other: Billa (79/100), Lidl (83/100), Kaufland (71/100), COOP Jednota (81/100).
Sources: Brand Analyzer scan
spar.sk has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 7, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: spar.sk official site
spar.sk was founded in 1932. spar.sk operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
spar.sk is headquartered in Amsterdam. spar.sk operates in the Other category.
Sources: Wikidata
spar.sk scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: spar.sk official site
spar.sk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: spar.sk official site
spar.sk is owned by or part of Sperwer Groep. spar.sk operates in the Other category.
Sources: Wikidata
spar.sk scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
spar.sk has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (43/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 6/100 and thin schema.org structured data. In a live check, Claude could already identify spar.sk from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to spar.sk: Southeys (58/100), Southern Disaster Recovery (58/100), Spartan LMP (58/100), Squawk.com (58/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), Zone.college (71/100).
Category leader: Accenture (97/100).
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