Europas Nr. 1 für Heimfitness
Fitshop (sport-tiedje.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, E-commerce brands, in the 24th percentile of 10175 Sports & Fitness brands.
Fitshop is a German specialty retailer and online mail-order company for home fitness equipment, founded in 1984 and headquartered in Schleswig. It operates both an online shop and a network of 69 physical stores across Europe, offering a wide range of fitness products from well-known brands. The company positions itself as Europe's leading specialty market for home fitness, aiming to make high-quality training equipment accessible for private customers who want to work out at home.
| Brand Name | Fitshop |
|---|---|
| Domain | sport-tiedje.de |
| Industry | Sports & Fitness, E-commerce |
| Founded | 1984 |
| Headquarters | Schleswig |
| Main Competitors | Decathlon (76/100), Kettler (59/100), NordicTrack (88/100), Life Fitness (92/100), Gymshark (83/100), Sport-Tiedje (75/100), MyProtein (fitness equipment segment) (92/100), Technogym (90/100), Amazon (fitness equipment category) (83/100) |
Moz Domain Authority 37/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,832,077 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fitshop ist Europas Nr. 1 für Heimfitness! Bei uns können Sie Fitnessgeräte günstig kaufen - online und in 69 Filialen." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fitshop?", Claude could identify the brand as of October 2026. Fitshop is the parent company behind Sport-Tiedje, one of Europe's largest specialist retailers for home fitness equipment, selling treadmills, exercise bikes, home gyms, and other cardio and strength training machines from major brands. Best known for being a leading European online retailer of home fitness equipment like treadmills, ellipticals, and home gym machines.
When asked "Best brands similar to Fitshop?", Claude would recommend Fitshop as of October 2026. It's a well-established and trusted retailer in the home fitness equipment space, especially popular in Germany and across Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fitshop's main competitors in Sports & Fitness: Decathlon (76/100), Kettler (59/100), NordicTrack (88/100), Life Fitness (92/100), Gymshark (83/100).
Sources: Brand Analyzer scan
Fitshop is a German specialty retail and mail-order company that sells home fitness equipment, both online and through a network of 69 physical stores across Europe. Founded in 1984 and headquartered in Schleswig, Germany, it describes itself as Europe's leading specialty market for home fitness.
Sources: Fitshop official site
Fitshop has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 45, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fitshop official site
Fitshop was founded in 1984. Fitshop operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fitshop is headquartered in Schleswig. Fitshop operates in the Sports & Fitness category.
Sources: Wikidata
Fitshop offers a wide range of home fitness equipment from well-known brands, available for purchase both online and in its 69 physical stores located across Europe.
Sources: Fitshop official site
Fitshop sells fitness equipment for home use, offering products from well-known brands through its online shop and 69 physical retail locations across Europe. The company enables customers to browse and purchase items online or test products in person before buying.
Sources: Fitshop official site
Fitshop scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fitshop official site
Fitshop is known for being a major European specialty retailer of home fitness equipment, combining a large online shop with an extensive network of 69 physical stores, allowing customers to test equipment before purchase.
Sources: Fitshop official site
Fitshop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fitshop official site
Fitshop's customers are primarily private individuals and fitness enthusiasts across Europe who are looking for high-quality equipment to set up home training spaces.
Sources: Fitshop official site
Fitshop scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fitshop has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (45/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,832,077 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fitshop from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fitshop: DIGIDECK (Sportsdigita) (70/100), Sport Integrity Australia (70/100), Spot Hogg (70/100), St. Petersburg Yacht Club (70/100).
A step up - brands to learn from: YUM (71/100), Your School Games (71/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.