We Like To Surf
STAB (stabmag.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 80th percentile of 32349 Media & Entertainment brands.
STAB (stabmag.com) is a surf media outlet producing original journalism, premium video content, and surf films. Created by writers, video editors, and photojournalists who are surfers themselves, it covers surf culture, athletes, and industry news. STAB positions itself as a leading voice in modern surf media, offering insider access to top surfers and in-depth storytelling for people who live and breathe surfing.
| Brand Name | STAB |
|---|---|
| Domain | stabmag.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Surfer Magazine, Surfline (90/100), The Inertia (80/100), Surfing World (65/100), Magicseaweed (88/100) |
Moz Domain Authority 67/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #211,007 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
STAB appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Welcome to Stab Magazine. We are writers, video editors, and photojournalists. But mostly, we just like to surf." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, Instagram; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is STAB?", Claude could identify the brand as of October 2026. Stab is an online surf media outlet known for its irreverent, often provocative coverage of professional surfing, including news, films, and event coverage like the Stab High and Stab in the Dark events it organizes itself. Best known for its edgy, opinionated surf journalism and self-produced surf contests like Stab High.
When asked "Best brands similar to STAB?", Claude would recommend STAB as of October 2026. It's one of the most influential and widely read surf media brands, so it would come up naturally alongside outlets like Surfer Magazine or The Inertia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
STAB's main competitors in Media & Entertainment: Surfline (90/100), The Inertia (80/100), Surfing World (65/100), Magicseaweed (88/100).
Sources: Brand Analyzer scan
STAB has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 63, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: STAB official site
STAB offers surf journalism articles, premium video content, surf films, and insider coverage of surf culture and top surfers.
Sources: STAB official site
STAB scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: STAB official site
STAB is a surf media brand that produces original journalism, films, and video content focused on surf culture, athletes, and news. It is run by writers, video editors, and photojournalists who are themselves surfers.
Sources: STAB official site
STAB creates surf journalism, premium video content, and surf films, offering insider access to top surfers and surf culture for its audience.
Sources: STAB official site
STAB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: STAB official site
STAB is used by surfing enthusiasts, athletes, and fans who seek in-depth surf culture content, news, and premium video entertainment.
Sources: STAB official site
STAB is known for combining high-quality surf journalism with premium video and film content, positioning itself as a leading voice in modern surf media.
Sources: STAB official site
STAB scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
STAB has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #211,007 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify STAB from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to STAB: SquadCast (82/100), Springer Publishing Company (82/100), StamfordAdvocate (82/100), Stampington & Company (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.