Context and humanity in the news
St. Louis Public Radio (stlpublicradio.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 79th percentile of 29215 Media & Entertainment brands.
St. Louis Public Radio is a public radio station based in St. Louis, Missouri, operated under the University of Missouri-St. Louis. Founded in 1972, it combines local journalism with national NPR news, podcasts, and music programming. The station emphasizes accurate, in-depth storytelling that provides context and humanity to news coverage, serving the St. Louis metropolitan area and broader public radio audiences seeking reliable regional and national reporting.
| Brand Name | St. Louis Public Radio |
|---|---|
| Domain | stlpublicradio.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1972 |
| Headquarters | St. Louis, Missouri |
| Parent Company / Owner | University of Missouri-St. Louis |
| Main Competitors | NPR, KCUR (82/100), Nine PBS (79/100), KMOX, WBEZ Chicago (85/100), St. Louis Post-Dispatch (81/100) |
Moz Domain Authority 73/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
St. Louis Public Radio has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Delivering accuracy and understanding through storytelling revealing context and humanity in the news. Award-winning local and NPR news, podcasts and music" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is St. Louis Public Radio?", Claude could identify the brand as of October 2026. St. Louis Public Radio is the NPR member station serving the St. Louis, Missouri area, broadcasting as KWMU and producing local news, talk shows, and cultural programming alongside NPR's national content. Best known for Being the NPR affiliate station for the St. Louis metropolitan region, providing local news and NPR programming.
When asked "Best brands similar to St. Louis Public Radio?", Claude would recommend St. Louis Public Radio as of October 2026. It's a well-established, respected public radio station that would come up naturally in discussions of NPR affiliates or St. Louis area media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St. Louis Public Radio's main competitors in Media & Entertainment: KCUR (82/100), Nine PBS (79/100), WBEZ Chicago (85/100), St. Louis Post-Dispatch (81/100).
Sources: Brand Analyzer scan
St. Louis Public Radio is a public radio station serving the St. Louis, Missouri metropolitan area. Founded in 1972, it operates under the University of Missouri-St. Louis and provides a mix of local journalism, NPR national news, podcasts, and music programming.
Sources: St. Louis Public Radio official site
St. Louis Public Radio has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 59, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: St. Louis Public Radio official site
St. Louis Public Radio was founded in 1972. St. Louis Public Radio operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
St. Louis Public Radio offers local and national news programming, podcasts, and music content. Its services include award-winning local journalism blended with NPR's national news coverage, delivered through radio broadcasts and digital platforms to listeners in the St. Louis area.
Sources: St. Louis Public Radio official site
St. Louis Public Radio scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: St. Louis Public Radio official site
St. Louis Public Radio can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: St. Louis Public Radio official site
St. Louis Public Radio is known for award-winning local journalism combined with NPR news coverage, offering storytelling that emphasizes accuracy, context, and humanity. It serves as a trusted source of regional news and public radio programming, including podcasts and music, for the St. Louis community.
Sources: St. Louis Public Radio official site
St. Louis Public Radio is owned by or part of University of Missouri-St. Louis. St. Louis Public Radio operates in the Media & Entertainment category.
Sources: Wikidata
St. Louis Public Radio is used by residents of the St. Louis metropolitan area and public radio listeners who seek reliable local and national news, in-depth storytelling, and quality audio content such as podcasts and music programming.
Sources: St. Louis Public Radio official site
St. Louis Public Radio scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St. Louis Public Radio has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 73/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify St. Louis Public Radio from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St. Louis Public Radio: St. Louis Magazine (82/100), Steg.AI (82/100), St. Moritz (82/100), StockBrokers.com (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.