We make records
Stones Throw Records (stonesthrow.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, in the 80th percentile of 21523 Media & Entertainment brands.
Stones Throw Records is an independent American record label based in Los Angeles, founded by Peanut Butter Wolf in 1996. The label curates and releases underground hip-hop and eclectic music on vinyl, CD, and cassette. Known for an artist-driven approach, it emphasizes distinctive, boundary-pushing music and quality physical releases, appealing to collectors and enthusiasts of independent and underground sounds.
| Brand Name | Stones Throw Records |
|---|---|
| Domain | stonesthrow.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 1996 |
| Headquarters | Los Angeles |
| Main Competitors | Def Jux, Rhymesayers Entertainment, Fat Beats (76/100), Ninja Tune (82/100), Brainfeeder (72/100), Mo Wax (62/100), Warp Records (61/100), Sub Pop (84/100) |
Moz Domain Authority 65/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Stones Throw Records appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "We make records. Based in Los Angeles. Stones Throw was founded by Peanut Butter Wolf in 1996. Shop our new releases on vinyl, CD & cassette." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, Shopify, WordPress.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Stones Throw Records?", Claude could identify the brand as of September 2026. Stones Throw Records is an independent record label founded in 1996 by Chris Manak (Peanut Butter Wolf) in Los Angeles, known for its eclectic roster spanning underground hip-hop, funk, soul, and experimental electronic music. Best known for Being the home label of artists like J Dilla, Madlib, and MF DOOM, and for its influential role in underground hip-hop and beat-scene culture.
When asked "Best brands similar to Stones Throw Records?", Claude would recommend Stones Throw Records as of September 2026. It's a highly respected and influential indie label in hip-hop and beat music circles, so it would naturally come up when discussing top independent labels in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stones Throw Records's main competitors in Media & Entertainment: Fat Beats (76/100), Ninja Tune (82/100), Brainfeeder (72/100), Mo Wax (62/100), Warp Records (61/100).
Sources: Brand Analyzer scan
Stones Throw Records offers physical music releases including vinyl records, CDs, and cassettes from its roster of underground hip-hop and eclectic artists, sold through its online store.
Sources: Stones Throw Records official site
Stones Throw Records is an independent American record label based in Los Angeles, founded by Peanut Butter Wolf in 1996. It specializes in underground hip-hop and eclectic music released in physical formats such as vinyl, CD, and cassette.
Sources: Stones Throw Records official site
Stones Throw Records has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 48, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stones Throw Records official site
Stones Throw Records was founded in 1996. Stones Throw Records operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Stones Throw Records is headquartered in Los Angeles. Stones Throw Records operates in the Media & Entertainment category.
Sources: Wikidata
Stones Throw Records scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Stones Throw Records official site
Stones Throw Records can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stones Throw Records official site
Stones Throw Records is known for its curated catalog of underground hip-hop and boundary-pushing music, its artist-driven independent approach, and its commitment to quality physical releases on vinyl, CD, and cassette.
Sources: Stones Throw Records official site
Stones Throw Records is used by music enthusiasts and collectors who value independent, underground hip-hop and eclectic music, particularly those interested in vinyl and other physical media formats.
Sources: Stones Throw Records official site
Stones Throw Records is popular among music enthusiasts and collectors for its distinctive, boundary-pushing catalog of underground hip-hop and eclectic artists, as well as its dedication to physical formats like vinyl, which appeals to collectors valuing authenticity and independent curation.
Sources: Stones Throw Records official site
Stones Throw Records scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stones Throw Records has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 65/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stones Throw Records from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stones Throw Records: Stitcher (83/100), Steiner Sports (83/100), Steam (83/100), STOREYS (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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