Fighting disinformation about Ukraine
StopFake (stopfake.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Government brands, in the 58th percentile of 26838 Media & Entertainment brands.
StopFake is an independent Kyiv-based fact-checking organization dedicated to combating false and misleading information about events in Ukraine. It verifies claims and debunks disinformation and propaganda narratives, serving journalists, policymakers, media consumers, and the general public. The organization operates within the media, non-profit, and government-adjacent sectors, positioning itself as a leading voice in exposing coordinated disinformation campaigns targeting Ukraine.
| Brand Name | StopFake |
|---|---|
| Domain | stopfake.org |
| Industry | Media & Entertainment, Non-profit |
| Headquarters | Kyiv |
| Main Competitors | EUvsDisinfo (80/100), Bellingcat (82/100), Snopes (96/100), PolitiFact (83/100), FactCheck.org (84/100), VoxCheck (78/100), Detector Media (89/100) |
Moz Domain Authority 65/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #138,230 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Борьба с неправдивой информацией о событиях в Украине" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is StopFake?", Claude could identify the brand as of October 2026. StopFake is a Ukrainian fact-checking and media literacy project founded in 2014 by journalists, academics, and alumni of the Mohyla School of Journalism to debunk Russian propaganda and disinformation about Ukraine. It publishes fact-checks, analysis of fake news narratives, and Best known for Debunking Russian disinformation and propaganda about Ukraine, especially since the 2014 Crimea annexation and the Donbas conflict.
When asked "Best brands similar to StopFake?", Claude would recommend StopFake as of October 2026. It's one of the most established and credible fact-checking organizations specifically focused on countering disinformation in the Russia-Ukraine information war, making it a natural mention for that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
StopFake's main competitors in Media & Entertainment: EUvsDisinfo (80/100), Bellingcat (82/100), Snopes (96/100), PolitiFact (83/100), FactCheck.org (84/100).
Sources: Brand Analyzer scan
StopFake is an independent fact-checking organization based in Kyiv, Ukraine. It specializes in identifying, analyzing, and debunking false or misleading information related to events in Ukraine, particularly disinformation and propaganda narratives.
Sources: StopFake official site
StopFake has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 62, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: StopFake official site
StopFake is headquartered in Kyiv. StopFake operates in the Media & Entertainment category.
Sources: Wikidata
StopFake investigates and verifies claims circulating in media and online sources about Ukraine, exposing fabricated stories, manipulated images, and misleading narratives. It publishes evidence-based fact-checks and analyses to help the public, journalists, and policymakers distinguish accurate information from disinformation.
Sources: StopFake official site
StopFake offers fact-checking reports, debunking articles, and verification analyses focused on claims and narratives about events in Ukraine. These services are aimed at identifying false information and providing evidence-based corrections to the public record.
Sources: StopFake official site
StopFake scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: StopFake official site
StopFake can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: StopFake official site
StopFake's content is used by journalists seeking to verify claims, policymakers monitoring disinformation trends, media consumers wanting accurate information about Ukraine, and the general public looking for protection against propaganda and fake news.
Sources: StopFake official site
StopFake is known for its systematic fact-checking of disinformation campaigns targeting Ukraine, particularly those linked to the Russia-Ukraine conflict. It has built a reputation as an early and prominent voice in identifying and countering propaganda narratives about Ukrainian events.
Sources: StopFake official site
StopFake scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
StopFake has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #138,230 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify StopFake from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to StopFake: Stootie (78/100), Stokastic (78/100), StorageDNA (78/100), Strategy (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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