Où les fans achètent et vendent des billets
StubHub (stubhub.fr) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, Sports & Fitness brands, in the 83rd percentile of 31528 Media & Entertainment brands.
StubHub is an American ticket brokering company founded in 2000 and headquartered in San Francisco. It operates an online marketplace, including the French site stubhub.fr, where users can buy and sell tickets for sporting events, concerts, theater, and Broadway shows. The platform offers features such as price alerts, artist tracking, and one-click resale, and states that it has guaranteed orders since 2009. StubHub targets sports, music, and theater fans seeking to purchase or resell tickets for live events worldwide.
| Brand Name | StubHub |
|---|---|
| Domain | stubhub.fr |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2000 |
| Headquarters | San Francisco |
| Main Competitors | Ticketmaster (95/100), Vivid Seats (91/100), SeatGeek (81/100), Viagogo (88/100), Eventbrite (95/100), Gigs and Tours (80/100), Fnac Spectacles (71/100) |
Moz Domain Authority 41/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Achetez et vendez des billets de sport, de concert, de théâtre et pour Broadway sur StubHub !" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is StubHub?", Claude could identify the brand as of October 2026. StubHub is an online marketplace for buying and selling tickets to live events like concerts, sports games, and theater shows, and stubhub.fr is its French-language version. It operates as a secondary ticket exchange, letting fans resell tickets they can no longer use. Best known for Being a major peer-to-peer ticket resale marketplace for live events.
When asked "Best brands similar to StubHub?", Claude would recommend StubHub as of October 2026. It's one of the most recognized names globally for ticket resale, so it would naturally come up alongside platforms like Viagogo or SeatGeek.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
StubHub's main competitors in Media & Entertainment: Ticketmaster (95/100), Vivid Seats (91/100), SeatGeek (81/100), Viagogo (88/100), Eventbrite (95/100).
Sources: Brand Analyzer scan
StubHub has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 37, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: StubHub official site
StubHub was founded in 2000. StubHub operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
StubHub is headquartered in San Francisco. StubHub operates in the Media & Entertainment category.
Sources: Wikidata
StubHub offers an online marketplace for buying and selling tickets to sporting events, concerts, theater productions, and Broadway shows. Additional features include price alerts, artist tracking tools, and one-click resale functionality.
Sources: StubHub official site
StubHub scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: StubHub official site
StubHub is an American ticket brokering company founded in 2000 and headquartered in San Francisco. It operates an online marketplace, accessible in France via stubhub.fr, that connects buyers and sellers of tickets for live sporting events, concerts, theater performances, and Broadway shows.
Sources: StubHub official site
StubHub operates an online ticket marketplace that allows users to buy and sell tickets for sports events, concerts, theater, and Broadway shows. It provides tools such as price alerts, artist tracking, and one-click resale to facilitate transactions between fans.
Sources: StubHub official site
StubHub can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: StubHub official site
StubHub is known for being one of the earliest and largest online secondary ticket marketplaces, enabling fans to resell and purchase tickets for live sporting events, concerts, and theatrical performances, including Broadway shows.
Sources: StubHub official site
StubHub is used by fans of sports, music, and theater who want to buy or sell tickets for live events, ranging from individual event-goers to people looking to resell tickets they can no longer use.
Sources: StubHub official site
StubHub scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
StubHub has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify StubHub from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to StubHub: StreamGuys (83/100), Streamable (83/100), StyleBlueprint (83/100), Stylus (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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