信頼と速報のニュース
Asahi (asahi.com) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 97th percentile of 21130 Media & Entertainment brands.
Asahi (asahi.com) is the news website of the Asahi Shimbun, a major Japanese newspaper company founded in 1899. The site delivers breaking news and in-depth analysis across politics, economy, society, international affairs, sports, culture, and science, along with coverage of education, medicine, and environmental topics. It targets a broad readership including general audiences, business professionals, and policy stakeholders interested in domestic and international news and social issues.
| Brand Name | Asahi |
|---|---|
| Domain | asahi.com |
| Industry | Media & Entertainment |
| Founded | 1899 |
| Main Competitors | Yomiuri Shimbun (86/100), Mainichi Shimbun (79/100), Nikkei (82/100), Sankei Shimbun (79/100), NHK News (83/100), Kyodo News (78/100) |
Moz Domain Authority 92/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,007 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Asahi has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "朝日新聞社のニュースサイトです。政治、経済、社会、国際、スポーツ、文化、科学などの速報ニュースに加え、教育、医療、環境などの話題や写真も。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, HubSpot.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Asahi?", Claude could identify the brand as of September 2026. Asahi refers to The Asahi Shimbun, one of Japan's largest and most influential daily newspapers, known for its serious journalism, investigative reporting, and center-left editorial stance. Best known for Being one of Japan's top national newspapers alongside Yomiuri Shimbun.
When asked "Best brands similar to Asahi?", Claude would recommend Asahi as of September 2026. It's a major, historically significant Japanese media outlet worth mentioning alongside other leading national newspapers like Yomiuri or Nikkei.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asahi's main competitors in Media & Entertainment: Yomiuri Shimbun (86/100), Mainichi Shimbun (79/100), Nikkei (82/100), Sankei Shimbun (79/100), NHK News (83/100).
Sources: Brand Analyzer scan
Asahi has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 55, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asahi official site
Asahi was founded in 1899. Asahi operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Asahi offers a news website featuring breaking news and analysis in politics, economy, society, international affairs, sports, culture, and science, along with related content on education, medicine, and the environment, including photo coverage.
Sources: Asahi official site
Asahi provides breaking news and in-depth reporting across politics, economy, society, international affairs, sports, culture, and science, as well as coverage of education, medicine, and environmental topics.
Sources: Asahi official site
Asahi scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asahi official site
Asahi (asahi.com) is the online news portal operated by the Asahi Shimbun, one of Japan's major newspaper companies, founded in 1899.
Sources: Asahi official site
Asahi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asahi official site
Asahi is used by general readers in Japan and abroad interested in news and social issues, as well as business professionals and policy-related stakeholders seeking reliable and comprehensive reporting.
Sources: Asahi official site
Asahi is known for being a leading Japanese newspaper company delivering timely and comprehensive news coverage across a wide range of fields, including politics, economy, and international affairs.
Sources: Asahi official site
Asahi scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asahi has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,007 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asahi from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Asahi: Artsy (90/100), Artspace (90/100), Asetek (90/100), Atypon (90/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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