Science, Culture, and Technology Explored
Tested (tested.com) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Education brands, Technology brands, in the 97th percentile of 22501 Media & Entertainment brands.
Tested (tested.com) is a media platform and YouTube channel led by Adam Savage that explores the intersection of science, popular culture, and emerging technology. It features engaging video content including hands-on builds, behind-the-scenes looks, and maker culture content. The site also provides information about Adam Savage and his crew, appearance opportunities, and ways for fans to submit ideas. Tested targets curious makers, science enthusiasts, and pop culture fans interested in craftsmanship and technology.
| Brand Name | Tested |
|---|---|
| Domain | tested.com |
| Industry | Media & Entertainment, Education |
| Main Competitors | MythBusters (79/100), Vsauce (84/100), Smarter Every Day (84/100), Mark Rober (84/100), Colin Furze, This Old Tony (84/100), Adam Savage's Tested (90/100), Linus Tech Tips (68/100), Popular Science (91/100), Make: Magazine (85/100) |
Moz Domain Authority 73/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #149,641 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Tested has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Welcome to Tested.com! Led by Adam Savage, Tested is a YouTube channel that explores the intersection of science, popular culture, and emerging technology. tested.com is where you…" (Meta description: 49 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on YouTube, Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Tested?", Claude could identify the brand as of October 2026. Tested.com is a media website focused on science, technology, and maker culture, known for in-depth videos on special effects, prop-making, engineering, and hands-on tech reviews. It was co-founded by Will Smith and Norman Chan, and gained prominence through its association with Best known for Adam Savage's prop-making and cosplay build videos.
When asked "Best brands similar to Tested?", Claude would recommend Tested as of October 2026. It's a well-known destination for maker culture and behind-the-scenes content on special effects and DIY builds, making it a natural recommendation for fans of hands-on tech and entertainment content.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tested's main competitors in Media & Entertainment: MythBusters (79/100), Vsauce (84/100), Smarter Every Day (84/100), Mark Rober (84/100), This Old Tony (84/100).
Sources: Brand Analyzer scan
Tested is a media platform and YouTube channel led by Adam Savage that explores the intersection of science, popular culture, and emerging technology through video content, hands-on builds, and behind-the-scenes storytelling.
Sources: Tested official site
Tested has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 48, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tested official site
Tested offers video content including hands-on builds, science experiments, behind-the-scenes looks at prop and model making, and discussions on emerging technology and pop culture, primarily distributed through its YouTube channel and website.
Sources: Tested official site
Tested produces video content that showcases hands-on builds, maker projects, science experiments, and explorations of emerging technology, led by Adam Savage and his crew. It also shares behind-the-scenes insights into craftsmanship, prop-making, and pop culture topics.
Sources: Tested official site
Tested scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tested official site
Tested can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tested official site
Tested is known for its association with Adam Savage, former co-host of MythBusters, and for producing in-depth, hands-on content about making, science, and technology that combines educational value with entertainment.
Sources: Tested official site
Tested is used by curious makers, science enthusiasts, pop culture fans, and admirers of Adam Savage who are interested in hands-on builds, behind-the-scenes content, and discussions about emerging technology.
Sources: Tested official site
Tested is popular due to its unique blend of science, maker culture, and pop culture content, led by the well-known figure Adam Savage, whose engaging and authentic storytelling style appeals to curious, hands-on audiences interested in technology and craftsmanship.
Sources: Tested official site
Tested scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tested has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #149,641 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tested from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tested: teleSUR (90/100), TekSavvy (90/100), The Dodo (90/100), TheGamer (90/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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