Your Life. Your Times.
The Daily Times (thedailytimes.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 74th percentile of 29568 Media & Entertainment brands.
The Daily Times is a local newspaper that provides news and information for Blount County and the surrounding region. It covers local government, infrastructure, business, and community events, positioning itself as a trusted source for residents seeking community-focused journalism. The publication is owned by USA Today Co. and is headquartered in Salisbury.
| Brand Name | The Daily Times |
|---|---|
| Domain | thedailytimes.com |
| Industry | Media & Entertainment |
| Headquarters | Salisbury |
| Parent Company / Owner | USA Today Co. |
| Main Competitors | Knoxville News Sentinel (80/100), The Tennessean (86/100), Chattanooga Times Free Press (81/100), WBIR (87/100), WVLT (79/100) |
Moz Domain Authority 59/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #169,769 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To deliver timely, relevant local news and information that reflects the life and community of Blount County." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Daily Times?", Claude could not identify the brand as of October 2026. I don't have reliable specific details on this particular "The Daily Times" at thedailytimes.com, likely because it's a local or regional newspaper and there are several papers sharing this generic name, making it hard to pin down which one without more context.
When asked "Best brands similar to The Daily Times?", Claude would not surface The Daily Times as of October 2026. I can't confidently recommend it without being sure which specific publication it refers to.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Daily Times's main competitors in Media & Entertainment: Knoxville News Sentinel (80/100), The Tennessean (86/100), Chattanooga Times Free Press (81/100), WBIR (87/100), WVLT (79/100).
Sources: Brand Analyzer scan
The Daily Times has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 52, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Daily Times official site
The Daily Times is headquartered in Salisbury. The Daily Times operates in the Media & Entertainment category.
Sources: Wikidata
The Daily Times scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Daily Times official site
The Daily Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Daily Times official site
The Daily Times is owned by or part of USA Today Co.. The Daily Times operates in the Media & Entertainment category.
Sources: Wikidata
The Daily Times scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Daily Times has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #169,769 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify The Daily Times from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Daily Times: The Dad (81/100), Construction Index (81/100), Discovery Centre (81/100), The Dock (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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