The Fintech Times Brand Score: 83/100 - Strong Brand tier

The World's Fintech Newspaper

The Fintech Times (thefintechtimes.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Finance brands, Technology brands, in the 80th percentile of 22895 Media & Entertainment brands.

AI Snapshot

The Fintech Times is a media publication describing itself as the world's first and only newspaper dedicated exclusively to fintech. Published monthly, it covers the financial technology industry through journalism, expert opinion, and first-hand insight. The publication targets fintech professionals, bankers, investors, and industry stakeholders, aiming to provide a balanced and comprehensive perspective on this rapidly evolving sector.

Key facts about The Fintech Times
Brand NameThe Fintech Times
Domainthefintechtimes.com
IndustryMedia & Entertainment, Finance
Main CompetitorsFinextra (83/100), FinTech Magazine, American Banker (79/100), Banking Dive (83/100), TechCrunch (94/100), Sifted (78/100), Altfi (75/100)

Evidence

Moz Domain Authority 61/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #91,189 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "The Fintech Times is the world’s first and only newspaper dedicated to fintech. Published monthly, The Fintech Times explores the explosive world of financial technology, blending …" (Meta description: 47 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 9 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know The Fintech Times?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is The Fintech Times?", Claude could identify the brand as of October 2026. The Fintech Times is a media and publishing platform covering news, analysis, and trends in the financial technology industry, including digital banking, payments, blockchain, and regtech. It publishes articles, reports, and interviews aimed at fintech professionals, investors, a Best known for Being a leading news and media outlet dedicated to covering the global fintech industry.

When asked "Best brands similar to The Fintech Times?", Claude would recommend The Fintech Times as of October 2026. It's a well-known and widely cited publication within the fintech industry, making it a natural recommendation for fintech news and insights.

People Also Ask About The Fintech Times

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are The Fintech Times's main competitors?

The Fintech Times's main competitors in Media & Entertainment: Finextra (83/100), American Banker (79/100), Banking Dive (83/100), TechCrunch (94/100), Sifted (78/100).

Sources: Brand Analyzer scan

What is The Fintech Times?

The Fintech Times is a media publication that describes itself as the world's first and only newspaper dedicated exclusively to financial technology (fintech). It is published monthly and covers news, analysis, and opinion related to the fintech industry.

Sources: The Fintech Times official site

Does ChatGPT recommend The Fintech Times?

The Fintech Times scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: The Fintech Times official site

What products or services does The Fintech Times offer?

The Fintech Times offers a monthly published newspaper covering the fintech industry, featuring news articles, analysis, opinion pieces, and observational journalism focused on financial technology developments and trends.

Sources: The Fintech Times official site

How can The Fintech Times improve its AI discoverability?

The Fintech Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: The Fintech Times official site

Who uses The Fintech Times?

The Fintech Times is used by fintech professionals, bankers, financial technology innovators, investors, and other industry stakeholders who seek news, analysis, and insight into the financial technology sector.

Sources: The Fintech Times official site

What is The Fintech Times known for?

The Fintech Times is known for being described as the world's first and only newspaper dedicated exclusively to fintech, offering monthly coverage that blends journalism with expert commentary on the financial technology industry.

Sources: The Fintech Times official site

Recommendations

AI visibility

The Fintech Times scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

The Fintech Times has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #91,189 (Tranco), a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Fintech Times from memory (October 2026) - a sign these signals are paying off.

Visibility - 10/100

Trust - 73/100

Recommendation likelihood - 58/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to The Fintech Times: The Federalist (83/100), theFashionSpot (83/100), The Game Collection (83/100), The Grove (83/100).

A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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