Women's College Wrestling, Covered Completely
HerMat (theopenmat.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Education brands, in the 64th percentile of 10910 Sports & Fitness brands.
HerMat, hosted on theopenmat.com, is a media platform dedicated exclusively to women's college wrestling. It provides news, rankings, commitments, transfers, school information, All-American recognitions, and historical records across NCAA, NAIA, NJCAA, and 3C2A divisions. The platform positions itself as the definitive source for this niche, serving fans, athletes, coaches, and recruiters who follow collegiate women's wrestling.
| Brand Name | HerMat |
|---|---|
| Domain | theopenmat.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | FloWrestling (81/100), InterMat, USA Wrestling (84/100), WrestleStat (66/100) |
Moz Domain Authority 43/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,424,707 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "HerMat covers women's college wrestling: news, rankings, commitments, transfers, schools, All-Americans and all-time greats across NCAA, NAIA, NJCAA and 3C2A." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is HerMat?", Claude could not identify the brand as of October 2026. I don't recognize HerMat or theopenmat.com specifically, likely a small or newer company in the sports and fitness space, possibly related to women's grappling or martial arts gear, with limited presence in my training data.
When asked "Best brands similar to HerMat?", Claude would not surface HerMat as of October 2026. I can't confidently recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HerMat's main competitors in Sports & Fitness: FloWrestling (81/100), USA Wrestling (84/100), WrestleStat (66/100).
Sources: Brand Analyzer scan
HerMat offers women's college wrestling news coverage, athlete and team rankings, recruiting commitment tracking, transfer portal updates, school program profiles, All-American designations, and historical records of all-time great wrestlers across NCAA, NAIA, NJCAA, and 3C2A.
Sources: HerMat official site
HerMat is a media platform, part of theopenmat.com, dedicated exclusively to covering women's college wrestling. It aggregates news, rankings, and historical data across NCAA, NAIA, NJCAA, and 3C2A competition levels.
Sources: HerMat official site
HerMat has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 45, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HerMat official site
HerMat provides comprehensive coverage of women's college wrestling, including news updates, athlete rankings, recruiting commitments, transfer tracking, school program information, All-American recognitions, and records of all-time great wrestlers across NCAA, NAIA, NJCAA, and 3C2A divisions.
Sources: HerMat official site
HerMat scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HerMat official site
HerMat is known for being the only platform exclusively dedicated to women's college wrestling, consolidating rankings, commitments, transfers, and historical achievements in one place across multiple collegiate athletic associations.
Sources: HerMat official site
HerMat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HerMat official site
HerMat is used by fans, athletes, coaches, recruiters, and enthusiasts who follow women's collegiate wrestling, seeking news, rankings, and historical data on the sport.
Sources: HerMat official site
HerMat scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HerMat has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (45/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,424,707 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify HerMat from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HerMat: The Dog Stop (78/100), The Chalkboard Mag (78/100), The Roar (78/100), theScore (78/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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