Supporting Your Mental Health Journey
Change Direction (time-to-change.org.uk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 42nd percentile of 19836 Healthcare brands.
Change Direction (time-to-change.org.uk) is a mental health support resource that helps individuals and families find treatment options for mental health conditions, addictions, and related challenges. It provides comprehensive support, actionable resources, and reliable information, aiming to connect people with appropriate treatment and therapy options. The organization positions itself within the healthcare and non-profit sectors as a bridge between those seeking help and available care services.
| Brand Name | Change Direction |
|---|---|
| Domain | time-to-change.org.uk |
| Industry | Healthcare, Non-profit |
| Main Competitors | Mind (87/100), Rethink Mental Illness (89/100), Samaritans (85/100), Priory Group (86/100), Mental Health Foundation (88/100), SANE (87/100) |
Moz Domain Authority 62/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #212,680 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Change Direction is dedicated to supporting all those affected by mental health by providing comprehensive support, actionable resources, and reliable information." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Change Direction's main competitors in Healthcare: Mind (87/100), Rethink Mental Illness (89/100), Samaritans (85/100), Priory Group (86/100), Mental Health Foundation (88/100).
Sources: Brand Analyzer scan
Change Direction has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 37, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Change Direction official site
Change Direction scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Change Direction official site
Change Direction can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Change Direction official site
Change Direction scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Change Direction has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #212,680 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Change Direction: Ombre (74/100), ThrivePass (74/100), ToLabor (74/100), Top Doctors (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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