India's largest digital media network
Times Internet (timesinternet.in) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, Marketing & Advertising brands, in the 82nd percentile of 17642 Media & Entertainment brands.
Times Internet is the internet subsidiary of The Times of India Group, operating India's largest digital media network. It connects and engages India's online audience through category-leading platforms in news, sports, and business, including Times of India, Economic Times, Navbharat Times, and Cricbuzz. The company reaches over 400 million users and offers advertisers scale and contextually relevant advertising through analytics tools such as Colombia and DMP.
| Brand Name | Times Internet |
|---|---|
| Domain | timesinternet.in |
| Industry | Media & Entertainment, Technology |
| Parent Company / Owner | The Times Group |
| Main Competitors | Network18, NDTV (83/100), India Today Group (92/100), HT Media, Zee Entertainment (73/100), Dailyhunt (VerSe Innovation) (91/100), ABP Network (85/100), Google News |
Moz Domain Authority 45/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #283,073 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Times Internet has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To connect and engage India's largest digital audience through category-leading news, sports, and business platforms." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, HubSpot.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Times Internet?", Claude could identify the brand as of September 2026. Times Internet is the digital arm of India's Times Group, operating a large portfolio of digital properties including Times of India online, Economic Times, Indiatimes, Cricbuzz, and Gaana (formerly). It's one of India's largest digital media and internet companies, spanning news Best known for Being India's largest digital publishing network, home to Times of India online and Economic Times.
When asked "Best brands similar to Times Internet?", Claude would recommend Times Internet as of September 2026. It's a major, well-recognized player in Indian digital media and would naturally come up when discussing top media and entertainment companies in India.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Times Internet's main competitors in Media & Entertainment: NDTV (83/100), India Today Group (92/100), Zee Entertainment (73/100), Dailyhunt (VerSe Innovation) (91/100), ABP Network (85/100).
Sources: Brand Analyzer scan
Times Internet's offerings include digital news platforms (Times of India, Navbharat Times), business news (Economic Times), sports content (Cricbuzz), and advertising technology and analytics tools such as Colombia and DMP that enable contextual, safe advertising for brands.
Sources: Times Internet official site
Times Internet is the internet subsidiary of The Times of India Group, functioning as India's largest digital media network. It operates a portfolio of category-leading digital platforms spanning news, sports, business, and vernacular content, reaching a large share of India's online population.
Sources: Times Internet official site
Times Internet has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 55, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Times Internet official site
Times Internet connects and engages India's digital audience through category-leading news, sports, and business platforms such as Times of India, Economic Times, Navbharat Times, and Cricbuzz. It also provides advertisers with tools like Colombia and DMP to deliver safe, contextually relevant advertising across its network.
Sources: Times Internet official site
Times Internet scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Times Internet official site
Times Internet is known for operating some of India's most widely used digital media properties, including Times of India, Economic Times, Navbharat Times, and Cricbuzz, and for offering advertisers unmatched scale through India's largest digital media network.
Sources: Times Internet official site
Times Internet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Times Internet official site
Times Internet is owned by or part of The Times Group. Times Internet operates in the Media & Entertainment category.
Sources: Wikidata
Times Internet is used by advertisers and brands seeking to reach India's large online population, as well as by Indian consumers seeking news, sports, business, and fintech-related content through its various digital platforms.
Sources: Times Internet official site
Times Internet is popular because it reaches over 400 million users through category-leading properties covering news, business, vernacular content, and sports, giving it significant scale and audience engagement across India's digital population.
Sources: Times Internet official site
Times Internet scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Times Internet has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #283,073 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Times Internet from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Times Internet: Timeform (84/100), Tieline (84/100), Times Square NYC (84/100), ERE (84/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.