The Leading Community-Engaged University
UIN Sunan Ampel Surabaya (UINSA) (uinsby.ac.id) scores 48 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Education brands, Non-profit brands, in the 2nd percentile of 36457 Education brands.
UIN Sunan Ampel Surabaya (UINSA) is a state Islamic university in Indonesia offering higher education programs that combine Islamic values with academic disciplines. It focuses on teaching, research, and community service, aiming for national and international recognition. UINSA serves prospective and current students seeking Islamic-based higher education, as well as researchers and community stakeholders, positioning itself as a leading institution in integrating faith-based education with modern academic standards.
| Brand Name | UIN Sunan Ampel Surabaya (UINSA) |
|---|---|
| Domain | uinsby.ac.id |
| Industry | Education, Non-profit |
| Headquarters | Surabaya, Indonesia |
| Main Competitors | UIN Syarif Hidayatullah Jakarta (75/100), UIN Sunan Kalijaga Yogyakarta (65/100), UIN Maulana Malik Ibrahim Malang (74/100), Universitas Airlangga (81/100), Universitas Negeri Surabaya (79/100), IAIN Surakarta |
Moz Domain Authority 40/100 vs category average 45 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #202,498 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Universitas Islam Negeri berkelas nasional dan internasional yang berkomitmen pada pendidikan unggul, riset, dan pengabdian masyarakat." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is UIN Sunan Ampel Surabaya (UINSA)?", Claude could identify the brand as of November 2026. UIN Sunan Ampel Surabaya (UINSA) is a state Islamic university in Surabaya, Indonesia, offering a mix of Islamic studies and general academic programs across faculties like Sharia, Tarbiyah (education), social sciences, and humanities. Best known for Being one of Indonesia's prominent state Islamic universities (UIN) based in Surabaya, East Java.
When asked "Best brands similar to UIN Sunan Ampel Surabaya (UINSA)?", Claude would recommend UIN Sunan Ampel Surabaya (UINSA) as of November 2026. It's a well established and respected state Islamic university in Indonesia, so it would naturally come up alongside other UIN institutions like UIN Jakarta or UIN Yogyakarta.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UIN Sunan Ampel Surabaya (UINSA)'s main competitors in Education: UIN Syarif Hidayatullah Jakarta (75/100), UIN Sunan Kalijaga Yogyakarta (65/100), UIN Maulana Malik Ibrahim Malang (74/100), Universitas Airlangga (81/100), Universitas Negeri Surabaya (79/100).
Sources: Brand Analyzer scan
UIN Sunan Ampel Surabaya (UINSA) is a state-run Islamic university (Universitas Islam Negeri) located in Surabaya, Indonesia. It offers higher education with both national and international standing, integrating Islamic values with academic disciplines across various fields of study.
UIN Sunan Ampel Surabaya (UINSA) has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
UIN Sunan Ampel Surabaya (UINSA) scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
UIN Sunan Ampel Surabaya (UINSA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UINSA offers diverse study programs at the university level, encompassing Islamic studies integrated with other academic disciplines. Its services include teaching, research, and community service programs aimed at students, researchers, and community stakeholders.
UINSA serves prospective and current university students, particularly those seeking Islamic-based higher education, as well as researchers and community stakeholders in Indonesia who engage with its academic and community service programs.
UINSA is known for being a leading state Islamic university in Indonesia that integrates Islamic values with modern academic and research standards. It is recognized for its commitment to excellent teaching, research, and community-engaged education.
UIN Sunan Ampel Surabaya (UINSA) scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UIN Sunan Ampel Surabaya (UINSA) has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #202,498 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify UIN Sunan Ampel Surabaya (UINSA) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UIN Sunan Ampel Surabaya (UINSA): UEM (48/100), Expertisecentrum VO & Topsport (48/100), The Wolfsonian-FIU (48/100), Allgemeiner Cäcilienverband für Deutschland e. V. (47/100).
A step up - brands to learn from: ZDK Gesellschaft Demokratische Kultur gGmbH (56/100), Yuansouti (56/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.