Excellence with Morality
Universitas Airlangga (unair.ac.id) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 79th percentile of 19576 Education brands.
Universitas Airlangga (UNAIR) is a national university in East Java, Indonesia, founded in 1954 and headquartered in Mulyorejo. Operating under the Ministry of Higher Education, Science, and Technology, it focuses on education, research, and community service. UNAIR aims to combine excellent research with moral values to transform knowledge into solutions for global challenges, including tropical diseases and the green economy. It positions itself as a leading Indonesian higher education institution with international recognition for academic excellence, impactful research, and sustainable social contribution.
| Brand Name | Universitas Airlangga |
|---|---|
| Domain | unair.ac.id |
| Industry | Education |
| Founded | 1954 |
| Headquarters | Mulyorejo |
| Parent Company / Owner | Ministry of Higher Education, Science, and Technology |
| Main Competitors | Universitas Indonesia (82/100), Institut Teknologi Bandung (76/100), Universitas Gadjah Mada (86/100), Institut Teknologi Sepuluh Nopember (81/100), Universitas Diponegoro (82/100), Universitas Brawijaya (79/100), National University of Singapore (79/100) |
Moz Domain Authority 74/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #28,393 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sejak berdiri pada tahun 1954, Universitas Airlangga senantiasa berkomitmen mewujudkan keunggulan dalam pendidikan, penelitian, dan pengabdian kepada masyarakat, serta menghadirkan…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Universitas Airlangga?", Claude could identify the brand as of October 2026. Universitas Airlangga (Unair) is a major public university located in Surabaya, Indonesia, founded in 1954. It is known for strong programs in medicine, health sciences, veterinary medicine, and social sciences, and consistently ranks among the top universities in Indonesia. Best known for Being one of Indonesia's top public universities, particularly strong in medicine, veterinary science, and health-related fields.
When asked "Best brands similar to Universitas Airlangga?", Claude would recommend Universitas Airlangga as of October 2026. It's one of Indonesia's leading public universities with strong research output and reputation, so it would naturally come up alongside other top Indonesian universities like UI, ITB, or UGM.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Airlangga's main competitors in Education: Universitas Indonesia (82/100), Institut Teknologi Bandung (76/100), Universitas Gadjah Mada (86/100), Institut Teknologi Sepuluh Nopember (81/100), Universitas Diponegoro (82/100).
Sources: Brand Analyzer scan
Universitas Airlangga (UNAIR) is a national public university located in East Java, Indonesia, founded in 1954. It is headquartered in Mulyorejo and operates under the Ministry of Higher Education, Science, and Technology. UNAIR is recognized as one of Indonesia's leading higher education institutions, offering academic programs across multiple disciplines while emphasizing research, innovation, and community engagement.
Sources: Universitas Airlangga official site
Universitas Airlangga has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 56, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Universitas Airlangga official site
Universitas Airlangga was founded in 1954. Universitas Airlangga operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Airlangga is headquartered in Mulyorejo. Universitas Airlangga operates in the Education category.
Sources: Wikidata
Universitas Airlangga provides higher education, conducts research, and engages in community service (the Tri Dharma Perguruan Tinggi, or three pillars of higher education in Indonesia). It offers academic programs for students, supports research and innovation activities for academics and researchers, and works to translate knowledge into practical solutions for societal challenges such as tropical diseases and green economic development.
Sources: Universitas Airlangga official site
Universitas Airlangga scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Universitas Airlangga official site
Universitas Airlangga can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Universitas Airlangga official site
Universitas Airlangga is owned by or part of Ministry of Higher Education, Science, and Technology. Universitas Airlangga operates in the Education category.
Sources: Wikidata
Universitas Airlangga is known for its commitment to academic excellence, research, and community service since its founding in 1954. It has gained recognition for research addressing global challenges, including tropical diseases and green economy initiatives, and is positioned as a leading Indonesian university with international academic recognition.
Sources: Universitas Airlangga official site
Universitas Airlangga serves prospective and current students, academics, and researchers seeking quality higher education and research collaboration opportunities. It also engages with the broader public and society through its community service and innovation initiatives, as well as institutional and governmental stakeholders given its oversight by Indonesia's Ministry of Higher Education, Science, and Technology.
Sources: Universitas Airlangga official site
Universitas Airlangga scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Airlangga has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #28,393 (Tranco) and a Moz Domain Authority of 74/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Airlangga from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Airlangga: University of Maryland Global Campus (UMGC) (81/100), Ultimate Medical Academy (UMA) (81/100), The University of North Carolina at Greensboro (UNCG) (81/100), 유니세프 (UNICEF) (81/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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